Digital Advertising Strategist

Job Description Job DescriptionCompany Overview At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.
Job Summary:
The Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency's Managed accounts while also supporting Advertising Engineers and Advertising Architects as they work with Fluency's Managed & Unmanaged clients to achieve the clients goals. The Digital Strategist assists with many aspects of the client relationship such as making campaign optimizations and updates to Google and Facebook Ads' campaigns, making ppc campaign strategy recommendations, handling incoming client requests, and troubleshooting technical issues.
External Role Duties:
Respond directly to client requests and communication
Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube, Programmatic advertising
Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
Have a firm understanding of client goals, objectives and key performance indicators (KPI)
Create reports to communicate strategic activities and performance improvements at scale
Internal Role Duties:
Work with internal team members to ensure that Fluency's Managed clients are properly supported
Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
Leverage Fluency to execute digital advertising campaigns at scale on multiple channels
Manage incoming tickets and tasks
Troubleshoot technical issues and validate system bugs
QA new releases and Provide useful feedback to the Fluency products organization
Contribute to internal process documentation.
Required Experience:
1-2 Years of Digital Advertising Campaign Management (Google Ads, Facebook)
Experience building and managing moderately complex search campaigns
Strong communication, analytical and presentation skills
Demonstrated ability to manage and build strong client relationships
Fluency pays all employees based on U.S. nationwide averages for each role, designed to ensure pay equity. This is a full-time, remote position that requires legal authorization to work in the U.S. Starting pay range is $52,000 – $67,000 and is determined by job-related skills, experience, and knowledge. The role is also eligible for a discretionary bonus, equity options, and a comprehensive benefits package including;
Medical, dental and vision coverage for employees and their families
401(k) plan with company match
Four weeks of Combined Time Off (CTO), flexible schedule and and twelve holidays
Maternity and parental leave
Employee wellness programs and mental health support
Remote work flexibility and home office stipends
At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.
Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.