Digital Advertising Strategist

Results-driven and experienced in digital advertising, the part-time independent contractor Digital Advertising Strategist will manage and optimize paid campaigns on Meta and Google Ads, analyze performance data, and drive strategic direction while working remotely.
Key responsibilities

Plan, launch, and optimize paid campaigns across Meta and Google Ads, with potential expansion to other platforms
Analyze performance data to improve KPIs such as ROAS, CPA, CTR, and conversion rates
Present strategy and performance insights to internal team members and identify scaling opportunities

Required qualifications

3+ years of hands-on campaign management experience with Meta and Google Ads
Proven experience managing monthly budgets of $10K-$100K+
Strong understanding of campaign structure, targeting, tracking, and reporting
Familiarity with AI tools such as ChatGPT and Claude
Ability to work independently in a remote environment