We are working with an agency client in the Chattanooga area who is looking to hire a hands-on Digital Advertising Specialist to drive performance across paid media channels. This role is ideal for someone who thrives in the data, loves optimizing campaigns, and can translate insights into action.
đĄ What Youâll Do
- Manage and optimize paid campaigns across platforms like Meta, Google, YouTube, TikTok, Pinterest, and Microsoft Ads
- Monitor performance daily and continuously improve key KPIs (ROAS, CPA, conversions)
- Conduct keyword & audience research, write ad copy, test creatives, and optimize bids/budgets
- Identify opportunities to improve account performance and scale campaigns
- Partner with internal teams and support client-facing strategy discussions
- Build and deliver clear, insight-driven reports (weekly/monthly/quarterly)
- Communicate performance trends: the what, why, and whatâs next
â What Weâre Looking For
- 3+ years managing paid media campaigns with meaningful monthly budgets
- Strong experience with campaign setup, testing, and ongoing optimization
- Deep understanding of digital marketing metrics and performance drivers
- Advanced skills in Excel / Google Sheets (Pivot Tables, VLOOKUPs, data analysis)
- Ability to turn complex data into actionable insights
- Strong communication skills â able to explain performance clearly and confidently
- Proactive, self-starter mindset with strong business acumen
â Nice to Have
- Experience with Google Analytics, Tag Manager, pixels, APIs, UTMs, and tracking setup
- Familiarity with evolving trends in paid media and consumer behavior