Amy Myers MD is one of the leading direct-to-consumer functional medicine supplement brands in the U.S., founded by physician and 2 timesNew York Times bestselling author Dr. Amy Myers. We serve a passionate community of people navigating thyroid, gut, autoimmune, and hormone health, and our subscription program is the backbone of customer lifetime value. We pair clinical authority with a sophisticated DTC engine — and we are now investing meaningfully in the eCommerce experience that turns first-time buyers into long-term members of the Amy Myers MD community.
The Role
We are hiring aDirector of eCommerce to own the performance of amymyersmd.com end-to-end. This is a senior, full-funnel role with a clear mandate: grow revenue per session, lift AOV through smart upsell and bundle strategy, and convert more of the traffic our marketing team is already buying. You will own the conversion engine — landing pages, PDPs, cart, checkout, post-purchase, and subscription onboarding — and partner closely with paid media, lifecycle, creative, merchandising, and product to compound results month over month.
The right person is equal parts strategist and operator: comfortable building a CRO roadmap from a blank page. If you have scaled a DTC supplement, beauty, or wellness brand past $50M and you obsess over LTV, AOV, and CVR — we want to talk.
Scope & Reporting
- Reports to: SVP / Head of Marketing (or COO, depending on final org structure)
- Direct reports: eCommerce Manager, Web Developer/Front-End, CRO Specialist (build-out expected within first 6–12 months)
- Key partners: Paid Media, Lifecycle/Email-SMS, Creative, Brand, Customer Experience, Operations/Fulfillment, Product/Supplement Innovation
- Owns: Site P&L, on-site CVR, AOV, subscription attach rate, post-purchase revenue, site tech stack, and the CRO testing roadmap
What You'll Own
Conversion Rate Optimization (CRO)
- Build and maintain a prioritized, hypothesis-driven CRO roadmap covering the full funnel: ads-to-LP, PDP, collection pages, cart, checkout, and account/subscription portal.
- Run a continuous testing program (A/B and multivariate) on the homepage, top PDPs, and checkout — with a target of 2–4 high-quality tests in flight at any given time.
- Partner with paid media to build and iterate on dedicated advertorial and quiz-style landing pages tied to specific audiences (gut, thyroid, hormone, immune, sleep) and creative angles.
- Reduce friction at every step: site speed, mobile UX, PDP clarity, social proof placement, trust signals, claims compliance, checkout flow, and one-click options.
- Translate CX/support tickets, session recordings, heatmaps, surveys, and on-site search data into a steady stream of testable hypotheses.
AOV, Upsells & Bundles
- Own the upsell program end-to-end: pre-purchase upsells (cart drawer, slide-out), checkout-page upsells, one-click post-purchase upsells, and thank-you-page offers.
- Design and merchandise condition-based bundles and protocol kits (e.g., gut, thyroid, autoimmune, perimenopause) that reflect Dr. Myers' clinical frameworks and lift AOV without cannibalizing subscription.
- Operate the upsell tech stack (e.g., Rebuy, AfterSell, Zipify OCU, ReConvert, or equivalent) and continuously test offer logic, price points, copy, and creative.
- Build a recommendation strategy across PDP, cart, and account that uses purchase history and protocol logic — not just generic 'frequently bought together.'
Subscription Growth & Retention
- Own the subscription experience on-site: subscribe-and-save offer architecture, PDP subscription presentation, cart defaults, and the customer subscription portal.
- Drive subscription attach rate at checkout and reduce involuntary and voluntary churn through portal UX, swap/skip flows, dunning, and reactivation campaigns (in partnership with Lifecycle).
- Manage the subscription platform (Recharge, Skio, Stay, or equivalent) and optimize cadence options, member-only perks, and tiered loyalty mechanics.
- Own homepage, collection, PDP, cart, and checkout merchandising — including new product launches, seasonal moments, education content, and Dr. Myers' authority assets (books, podcast, Inner Circle).
- Partner with Brand and Creative to ensure on-site experience reflects the clinical authority and warmth of the Amy Myers MD voice.
- Maintain a clean, fast, mobile-first storefront with a relentless eye on the details that move conversion.
Analytics, Forecasting & Reporting
- Build and own the eCommerce dashboard: revenue, sessions, CVR, AOV, RPV, AOV by traffic source, subscription metrics (attach rate, churn, LTV), and test-program results.
- Forecast monthly and quarterly site performance; partner with Finance/Ops on demand planning.
- Translate data into a clear narrative for leadership — what worked, what didn't, what we're testing next, and where we need investment.
Tech Stack & Operations
- Own the eCommerce tech stack: Shopify Plus (or equivalent), subscription platform, upsell apps, reviews, search, A/B testing tool, analytics, tag management, and personalization layer.
- Manage agency and freelance relationships (development, CRO, technical SEO) and hold them accountable to clear scopes, SLAs, and KPIs.
- Partner with Operations and Customer Experience to ensure the on-site experience is matched by a clean post-purchase experience: shipping, fulfillment, returns, and support.
What You Bring
- 7+ years in DTC eCommerce, with at least 3 years in a senior or director-level role owning site P&L.
- Demonstrable track record of moving the metrics that matter: CVR, AOV, RPV, subscription attach, and site revenue at a brand doing $25M+ in DTC.
- Deep, hands‑on Shopify Plus expertise — you can speak fluently with developers, but you also know the platform's native capabilities cold.
- Operator-level fluency with a modern CRO stack (e.g., VWO, Convert, Optimizely, GrowthBook, or equivalent) and a real, ship‑it testing cadence — not a slide of someone else's tests.
- Direct experience designing and operating upsell programs (pre-purchase, checkout, and post‑purchase) using tools like Rebuy, AfterSell, Zipify, ReConvert, or similar.
- Strong analytical chops: GA4, Shopify analytics, and at least one attribution tool (Northbeam, Triple Whale, Rockerbox); comfortable in spreadsheets and SQL‑light environments.
- Subscription DTC experience — Recharge, Skio, Stay, or equivalent — with real opinions on how to grow attach rate and reduce churn.
- Excellent written communication and the ability to translate test results, customer insight, and data into a story leadership can act on.
Preferred
- Experience in supplements, functional medicine, wellness, or another DTC vertical with subscription, regimen, and claims complexity.
- Familiarity with FDA/FTC considerations for supplement marketing and a working understanding of structure-function claims.
- Experience launching and scaling quiz-driven funnels and personalized recommendation experiences.
- Comfort working alongside a founder‑led brand where authority, voice, and clinical credibility are core to conversion.
- Prior management of in-house developers, CRO specialists, or growth/eCommerce teams of 2+.
Your First 90 Days
- Days 1–30: Audit the funnel end-to-end. Identify the top 10 friction points and the top 10 revenue opportunities (CRO, upsells, subscription, merchandising). Establish the baseline dashboard.
- Days 31–60: Ship the first 2–3 high‑confidence tests and the first new upsell or bundle offer. Re‑architect at least one major PDP. Lock in the 12‑month CRO and AOV roadmap.
- Days 61–90: Deliver a measurable lift on at least one of CVR, AOV, or subscription attach rate. Define team structure, hires, and agency partners needed to scale through the next year.
What We Offer
- We are open to a fractional position/contractor or;
- Comprehensive medical, dental, and vision benefits.
- 401(k) with company match. PTO, paid holidays and product discounts
- Direct collaboration with Dr. Amy Myers and a senior team that genuinely cares about the customer.
How to Apply
Send a résumé and a short note to (Email, or a Loom is great) telling us about a specific test, upsell, or subscription change you owned that moved the number — what you tested, what happened, and what you’d do differently. We read every one.
Amy Myers MD is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team.
#J-18808-Ljbffr