Web Marketing Lead

Owning and evolving plaid.com as a best-in-class growth engine, the full-time remote Web Marketing Lead will define strategy, drive execution, and build a high-performing team to enhance product discovery, education, and conversion for millions of developers and businesses.
Key responsibilities

Define and execute the growth strategy for plaid.com, focusing on performance across various web surfaces and collaborating with cross-functional teams
Build and manage a high-performing web marketing team while fostering a culture of ownership and continuous learning
Implement a rigorous experimentation program to optimize conversion, activation, and self-serve growth across the website

Required qualifications

10+ years of experience in growth marketing, web marketing, or product-led growth roles with increasing leadership responsibility
Proven track record of scaling a website as a measurable growth and revenue channel
Strong leadership experience in building high-performing teams
Deep expertise in web analytics and A/B testing platforms
Experience working cross-functionally with Product, Engineering, Design, and Sales teams