Vice President

Marcus by Goldman Sachs
As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high‑yield savings accounts and Certificates of Deposit directly to individual consumers.

Your Impact
The Marcus US Marketing Team is seeking a visionary and strategic Vice President to lead the US Deposits Marketing Retention team. This role is responsible for defining, championing, and executing the strategy for customer experiences and communications that drive prospect conversion and significantly enhance existing customer stickiness.

Job Summary and Responsibilities

Lead the strategic development and execution of comprehensive campaign plans and strategies that facilitate customer onboarding and product adoption, clearly articulating a strategic approach to "next‑best action" across the customer journey.

Ensure strategic alignment of all retention initiatives with overarching Marcus business goals and objectives.

Oversee the efficient and accurate implementation of campaigns within CRM platforms, leveraging advanced capabilities and vendor resources where necessary.

Drive the definition of advanced data requirements for CRM tools to enable highly personalized, predictive, and scalable campaigns.

Establish and champion key performance indicators (KPIs) and work closely with analytics teams to drive actionable insights and optimize program performance.

Architect and champion sophisticated multi‑variate testing frameworks to continuously optimize program effectiveness and drive innovation.

Provide strategic leadership and direction to creative teams, ensuring brand consistency, compliance, and compelling messaging.

Champion process innovation and operational excellence to scale retention marketing capabilities in a rapidly growing business environment.

Cultivate and lead highly collaborative relationships with cross‑functional teams, including Analytics, Creative Services, Compliance, Legal, Product, Brand and external partners/agencies.

Serve as a thought leader, driving continuous innovation and adoption of best practices in customer loyalty marketing and retention strategies.

Basic Requirements

10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably within a financial services context.

Proven expertise in leveraging and optimizing enterprise‑level marketing automation and CRM platforms such as Adobe Campaign, Marketo, Braze, Oracle Responsys.

Proficiency in agile project management methodologies and tools such as JIRA, Confluence.

Exceptional analytical acumen with a proven track record of leveraging data to drive strategic decisions and measurable business outcomes.

Demonstrated ability to strategically identify, analyze, and resolve complex business challenges.

Proven leadership in defining, optimizing, and implementing scalable processes and governance frameworks.

Advanced proficiency in data visualization and reporting tools such as Tableau.

Bachelor's degree required; MBA or advanced degree preferred.

Desired Characteristics

Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience.

A highly proactive and self‑directed leader who identifies and capitalizes on strategic opportunities for the business.

Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation.

Proven ability to lead and manage complex, multi‑faceted projects to successful completion autonomously.

Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment.

Meticulous attention to detail and a proactive, strategic approach to risk management.

Exceptional executive‑level oral and written communication and presentation skills.

Salary Range
The expected base salary for this New York, New York, United States based position is $160,000 - $270,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year‑end.

Equal Opportunity Employment
Goldman Sachs is an equal‑opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, or any other characteristic protected by applicable law.

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