Melaleuca is a wellness company dedicated to enhancing the lives of customers through high‑quality natural products. The Senior Brand Communications Manager will lead brand communication for assigned Melaleuca brands.
Responsibilities
- Lead brand communication strategy: Own the messaging and activation strategy for assigned brands, ensuring consistency across campaigns, channels, and member touchpoints.
- Drive member engagement and category growth: Develop communication strategies that encourage members to explore additional product categories, increase basket size, and strengthen long‑term loyalty to the Melaleuca shopping experience.
- Lead integrated brand activation: Develop and execute campaigns that support product launches, promotions, seasonal initiatives, sampling programs, and member engagement efforts across multiple communication channels.
- Partner with Brand Innovation: Collaborate closely with Innovation and Product teams to translate product benefits, scientific claims, and positioning into clear and compelling member communication.
- Guide go‑to‑market communication: Lead cross‑functional planning and execution for product launches and campaigns across digital, print, social, video, events, and sales support channels.
- Increase product trial and repeat purchase: Create communication strategies that drive sampling, first purchase conversion, cross‑category shopping, and long‑term product adoption.
- Collaborate with the Brand Communications team and Creative partners: Provide strategic direction and messaging leadership to ensure communication assets align with brand positioning, business priorities, and member needs.
- Leverage insights and performance data: Analyze campaign results, member behavior, and market trends to optimize communication effectiveness and improve activation strategies.
- Support global brand consistency: Partner with International Marketing teams to ensure communication strategies can scale effectively across markets while maintaining message integrity.
- Champion the member experience: Ensure every communication touchpoint reinforces Melaleuca’s mission, wellness leadership, and differentiated membership‑based shopping club model.
- Team Leadership: Manage and mentor a team of communications professionals, including coaching, performance development, and alignment of strategic communication initiatives across the organization.
Qualifications
- Education: Bachelor’s degree in marketing, Communications, Business, or related field.
- Experience: 5+ years of experience in brand marketing, brand communications, consumer engagement, or integrated marketing within consumer products, wellness, personal care, nutrition, retail, or direct‑to‑consumer environments.
- Strategic communication expertise: Strong understanding of brand positioning, campaign development, storytelling, and consumer messaging strategy.
- Brand activation mindset: Experience developing integrated campaigns that drive engagement, product trial, repeat purchase, and cross‑category shopping behavior.
- Consumer and member focus: Ability to translate consumer insights and product benefits into compelling communication that increases loyalty, share of wallet, and long‑term engagement.
- Cross‑functional leadership: Proven ability to collaborate effectively with Creative, Digital, Product Development, Sales, and International teams.
- Analytical strength: Ability to evaluate campaign performance and use data‑driven insights to improve communication effectiveness and member engagement outcomes.
- Communication skills: Exceptional written, verbal, and presentation skills with the ability to influence across all levels of the organization.
- Adaptability and ownership: Comfortable managing multiple priorities in a fast‑paced, highly collaborative environment.
- Passion for purpose: Personal alignment with Melaleuca’s mission of enhancing lives through wellness.
- Location: Willingness to relocate to the global HQ in Idaho Falls, ID. Relocation assistance provided.
Benefits
- Competitive salary and comprehensive benefits package for full‑time employees, including a longevity bonus.
- On‑site amenities: fitness center, concierge services, and employee restaurant.
- Safe, uncrowded, affordable location in Eastern Idaho with access to world‑class outdoor recreation.