Campaign Manager, Fire TV

Overview
Join the team changing the future of entertainment. Fire TV is an industry‑leading media experience and one of the most innovative and fastest‑growing businesses in consumer devices, with over 50 million active customers. This role joins a passionate, fun team where everyone has an entrepreneurial spirit, unrelenting tenacity to get things done, and focus to deliver significant impact on our customers’ lives.

Key Job Responsibilities

Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.

Drive collaboration with a sizable team of cross‑functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement and beyond.

Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.

Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.

Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners.

Apply key learnings to inform decision making through research & analysis, financial analysis & testing.

Understand constraints & challenges; but lead with a creative solution mindset, to find ways in, break down barriers & illuminate opportunities.

A Day in the Life
In this role, you will own and influence Fire TV marketing campaigns, working closely with cross‑functional partners from ideation through execution. You will work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders.

About the Team
This team is fun, driven, and passionate about connecting customers to a world of entertainment through our best‑in‑class devices and services. The Fire TV Brand & Integrated Marketing team operates as a central team and holds a high bar for leading brand strategy, product launches, and creative design.

Basic Qualifications

3+ years of marketing experience

3+ years of defining and implementing process improvement initiatives using data and metrics experience

Experience working cross‑functionally with tech and non‑tech teams

Preferred Qualifications

Experience with digital technologies, consumer products, media, and e‑commerce

Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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