Marketing Manager (1592)

Job Details Job Location: Phoenix Division - Tempe, AZ 85282
Job Purpose The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support.
Duties and Responsibilities Create and establish strategic marketing plans to achieve company objectives for products and services
Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share
Generate and monitor department budget
Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
Negotiate contract terms and communicate with outside agencies and suppliers
Manage development, production, and distribution of promotional and collateral materials to support marketing programs
Analyze marketing programs and adjust strategy and tactics to increase effectiveness
Plan and conduct market research to identify opportunities for increased sales
Oversee customer database and approve the use of internal and external distributions (e.g., thank you notes)
Review analysis of marketing surveys on current and new product concepts in order to recommend future product development
Provide post-event reports, analysis and regular status reports on sales and marketing programs
Plan, promote, and execute department meetings and community and goodwill events; participate in division sales meetings
Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
Provide web site management
Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features
Develop and maintain Corporate Sales and Marketing Policy and Procedures
Manage model decorating processes and maintain furniture inventory
Other duties as assigned
Qualifications Must be able to interact and communicate with individuals at all levels of the organization
Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
Exceptional written and verbal communication skills
Proficient knowledge of Microsoft Office applications
Valid driver’s license
Education and Work Experience College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)

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