Media Planner

Connections Planner
Position at Havas Media

Job Summary

The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and effective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning.

Main Responsibilities

Demonstrate a strong understanding of the client's business and the consumer journey

Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)

Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)

Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgets

Master the use of general and media industry tools and systems

Create briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputs

Maintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met

Create, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveries

Provide research and analysis to assist with various issues that arise in the execution of the tactical plan

Ensure quality control by reviewing/confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plans and recommendations

Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets

Mentor and support junior team members

Key Competencies

Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV's, plan presentations, etc.

Demonstrated ability to apply critical thinking and analysis in business writing

Strong analytical skills, ability to relate results to client business objectives

Solid quantitative understanding of media planning and buying

Possess a basic knowledge of strengths and weaknesses of each media type

Extremely detail oriented with strong organization skills

Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research

Effective time management skills with an ability to multitask and prioritize

Strong computer skills (Microsoft Word, Excel, and PowerPoint)

Able to make independent decisions

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