Content Strategist & Writer - Healthcare

Role Overview SHI is seeking a Content Strategist & Writer – Healthcare to support our Healthcare business. This role develops clear, compelling content that supports brand positioning, campaign performance, and product storytelling, translating complex healthcare solutions into value‑driven narratives.
Responsibilities Develop and execute content strategies aligned to business goals, go‑to‑market motions, and healthcare audience needs, translating complex concepts into clear narratives.
Collaborate with campaign managers, sales teams, field marketing, and subject matter experts to create accurate, relevant, value‑driven content tailored to specific personas, industries, and buying stages.
Write product‑adjacent content, including solution briefs, one‑pagers, FAQs, messaging frameworks, and web copy.
Produce full‑funnel, prospect‑facing content such as blogs, eBooks, whitepapers, webinars, email copy, and landing pages.
Ensure consistency in voice, messaging, and positioning across all channels.
Support product and solution launches by creating sales‑ and campaign‑aligned enablement content that supports prospecting and pipeline acceleration.
Apply SEO best practices to improve content discoverability, search rankings, and organic performance across web and campaign assets.
Behaviors & Competencies Communication: Effectively communicate complex ideas and information and adapt style to the audience.
Detail‑Oriented: Identify errors or inconsistencies and make necessary corrections.
Research: Initiate and conduct independent research to gather necessary information without explicit instructions.
Multi‑Tasking: Identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.
Conceptual Thinking: Develop and apply moderate conceptual frameworks to solve moderate problems.
Time Management: Use time effectively and improve task prioritization and deadline management.
Intellectual Curiosity: Seek new learning opportunities and apply concepts to different situations.
Self‑Development: Set personal development goals and take steps to achieve them.
Documentation: Create and update documentation independently, ensuring accuracy and identifying gaps or clarifications needed.
Skills & Experience Proficiency with Word, Excel, PowerPoint, and Outlook.
Intermediate proficiency in Adobe Illustrator for graphics and design.
Intermediate experience with HTML and CSS for web design and development.
Intermediate application of SEO principles and best practices.
Intermediate ability to create clear and effective technical documentation.
Bachelor’s Degree in Communication or a related field, or relevant work experience.
2–5+ years of experience in content marketing, content strategy, or related roles.
Proven ability to write for executive and professional audiences (B2B experience preferred).
Exceptional writing, editing, and content organization skills.
Ability to travel to SHI, Partner, and Customer Events.
Preferred: Experience in healthcare, health IT, SaaS, or enterprise technology.
Preferred: Familiarity with product marketing concepts, including positioning, personas, and value propositions.
Preferred: Experience creating sales‑enablement or go‑to‑market‑aligned content.
Preferred: Comfort collaborating with subject matter experts and translating technical input into market‑ready content.
Compensation & Benefits The estimated annual pay range is $80,000 – $100,000, which includes a base salary. Compensation is dependent on job‑related knowledge, skills, experience, and market location and will vary individually. Benefits may include medical, vision, dental, 401(k), and flexible spending.
Equal Employment Opportunity SHI International Corp. is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment. All qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.

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