CRM & Lifecycle Marketing Manager

On-site, 5 days/week (non-negotiable) but do you want to work with an amazing team and boss??
We’re partnering with a long-standing, growth-focused home services company that is investing heavily in its marketing infrastructure, customer lifecycle strategy, and data ecosystem.
This is a highly visible opportunity for someone who loves:
solving operational challenges
You’ll work closely with leadership, marketing, analytics, and content teams to help evolve how the company communicates with customers across email, SMS, automation, and lifecycle touchpoints.
What You’ll Be Doing: Own and optimize lifecycle marketing journeys across acquisition, onboarding, retention, re‑engagement, and cross‑sell
Manage and improve CRM and marketing automation workflows
Partner cross‑functionally to improve segmentation, personalization, and customer experience
Monitor campaign performance, deliverability, engagement, and conversion trends
Help evolve the company’s HubSpot + CDP ecosystem
Identify operational efficiencies and automation opportunities
Use data and customer behavior insights to improve lifecycle performance
What We’re Looking For: Experience with HubSpot and/or other CRM/lifecycle marketing platforms
Strong background in email marketing, automation, segmentation, and customer journeys
Hands‑on experience with deliverability, audience management, and campaign optimization
Collaborative mindset with strong communication skills
Someone who enjoys both strategy AND execution
Comfortable working in a fast‑moving, highly collaborative environment
Bonus Points: Experience with large customer datasets
Power BI, SQL, or analytics exposure
This is not a “maintain the status quo” role. The right person will have the opportunity to help shape and scale the next phase of the company’s customer lifecycle marketing strategy.

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