Media Strategist

*This is a 40-hour per week contract position*

Our client is looking for a senior-level Paid Media Strategist to support growth across key international markets via paid media, including the UK, France, Germany, Spain, and Australia. This person will play a highly strategic and hands‑on role, partnering closely with country marketing managers and the paid media team to optimize campaign performance, shape creative direction, and drive market‑specific insights. This is not a junior campaign execution role. We’re looking for someone who understands how all pieces of the funnel work together — media, creative, testing, analytics, and localization — and can continuously refine strategy based on performance and consumer behavior.

Key Responsibilities

Develop and optimize paid media strategy across multiple international markets

Manage and/or support media buying across platforms including Meta, Google, and other paid channels

Monitor campaign performance and proactively identify optimization opportunities

Analyze market‑specific performance trends and translate insights into actionable recommendations

Partner with creative and marketing teams to provide guidance on messaging, creative performance, and testing strategies

Design and interpret campaign tests, learning agendas, and iteration plans by market

Collaborate closely with country marketing managers and the paid media team to align strategy and execution

Continuously refine campaigns based on consumer behavior, cultural nuances, and performance data

Communicate strategic recommendations clearly and confidently to stakeholders

Qualifications

Significant experience in paid media strategy and campaign optimization

Strong hands‑on experience with platforms such as Google Ads and Meta Ads Manager

Deep understanding of performance marketing analytics and attribution

Experience supporting international or multi‑market consumer brands

Familiarity with European and/or Australian consumer markets strongly preferred

Ability to balance strategic thinking with tactical execution

Comfortable working in ambiguous, fast‑paced, startup‑like environments

Strong communicator with a collaborative, curious, and self‑directed working style

Candidate Profile

Not overly corporate or narrowly scoped in approach

Curious and eager to learn what drives performance in different markets

Comfortable testing, pivoting quickly, and iterating based on feedback

Proactive in identifying gaps, asking questions, and sharing perspectives

Enjoys working cross‑functionally with strategy, media, and creative teams

Motivated by solving problems and building processes in growing markets

Must have familiarity with European consumer behavior across target markets (UK, France, Germany, Spain) as well as Australia

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