Brand Marketing Strategist

Overview The Brand Marketing Strategist supports the planning and execution of JD brand marketing programs that drive brand consideration, consumer engagement, and business growth across North America. This role plays a key part in bringing seasonal and always‑on brand and category initiatives to life across digital, social, retail, and with key brand partners. This individual collaborates closely with internal cross‑functional teams and brand partners to ensure programs are executed with consistency, energy, and JD distinct storytelling. The ideal candidate is organized, collaborative, execution‑focused, and comfortable working in a fast‑paced, matrixed environment.
Responsibilities Campaign Planning & Execution Drives the strategy of key category moments for JD‑led campaign and brand partner initiatives. Supports the development and execution of seasonal and year‑round brand and category marketing campaigns across digital, social, media, and in‑store touchpoints. Coordinates with Content & Creative teams to brief, concept and deliver campaign assets. Partners with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution. Supports Brand Manager and Sr. Strategist in project management and asset needs for brand initiatives. Performs day‑to‑day coordination of featured product styles, merchandising, content and asset needs.
Partner Marketing & Co‑op Support Supports brand partner marketing initiatives, including co‑branded campaigns and product launches. Assists with tracking co‑op‑funded programs, timelines, and deliverables. Helps manage partner communications and post‑campaign recaps in collaboration with Integrated Marketing.
Cross‑Functional Collaboration Works effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners. Acts as a reliable day‑to‑day point of contact to keep work moving forward across teams – including partners, brands and buyer relationships.
Qualifications 3+ years of experience in marketing, brand marketing, or integrated marketing roles.
Experience supporting multi‑channel campaigns across digital, social, and retail environments.
Strong organizational and project management skills with high attention to detail.
Budget management experience.
Comfortable working across multiple teams and priorities in a fast‑paced environment.
Clear communicator with strong collaboration skills.
Retail, fashion, footwear, or consumer brand experience preferred.
Physical Demands Sit for more than 6 hours per shift; use hands to finger, handle and feel; reach with hands and arms; talk and/or hear; stand for up to 2 hours at a time regularly; walk or move from one location to another regularly; periodically may need to climb, balance, stoop, kneel, or crouch; lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally. Punctuality and regular attendance consistent with the company’s policies are required for the position.
Compensation & Benefits Pay range: $62,000 - $67,000.
10% annual bonus target (may vary based on experience level).
Eligible for medical, dental, vision, 401(k), sick leave, parental leave, and company paid time off plan.
Average work week 40–45 hours, may vary depending on business need.
EEO Statement The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

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