Marketing Communications Specialist

Hybrid: 3 days onsite (Tues/Wed/Thurs) — Minnetonka, MN or Madison, WI

Hours: 40/week (W2)

Duration: Contract approved through end of 2026 (strong chance of extension and/or conversion)

We're looking for a Marketing Specialist to join a collaborative, fast-moving marketing team supporting B2B healthcare plan marketing. This is a great fit for a detail-oriented marketer (around 2+ years of experience) who’s eager to learn, enjoys variety, and likes jumping in wherever needed to keep campaigns and projects moving forward.

What you’ll do

Support planning and execution of integrated marketing campaigns across channels

Help build and manage creative briefs (gather inputs, organize insights, clarify objectives)

Support email marketing strategy and execution for key audiences (providers, brokers, employers)

Maintain editorial calendar

Draft and edit content

Manage segmentation, recency/frequency, and performance monitoring

Coordinate marketing asset creation with internal partners and vendors (one-pagers, presentations, brochures, event materials, digital content)

Perform quality checks to ensure brand consistency, accuracy, and compliance

Help deploy content across internal/external platforms and distribute materials to field/internal partners

Track results and summarize insights/trends to support optimization

Pitch in on team needs like events support, content updates, asset versioning, inbox/request routing, and template/tracker maintenance

Required

Bachelor’s degree in Marketing, Communications, Business (or equivalent experience)

2+ years in marketing/communications

Strong writing, editing, and communication skills

Highly organized, detail-oriented, and comfortable multitasking in a fast-paced environment

Solid understanding of basic marketing concepts and channels

Nice to have

Experience with email platforms, CMS tools, or social tools

Exposure to brand standards and/or creative briefs

Background in B2B marketing and/or regulated industries (healthcare is a plus, not required)

Familiarity with tools like HubSpot and Robohead (mentioned by the hiring team)

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