Media Strategist

Overview

Media Planning & Strategy: Assists in the development and implement media strategies that align with the company's marketing objectives, seasonal campaigns, and promotional activities

Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc.

Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies.

Collaboration & Coordination: Work closely with the media agency and cross functional teams to ensure media plans are implemented accurately

Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness.

Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns

Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners.

Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy.

Qualifications

Bachelor's Degree in Advertising, Marketing or Communications

5-7 years of experience in Omnichannel Media planning and/or buying

Microsoft Outlook

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Media buying self-service platforms

Excellent written & verbal communication skills

Execution skills

Self-motivated & results oriented

Detailed-oriented

Ability to work in fast-paced environment

Collaborative

#J-18808-Ljbffr