Multimedia Graphic Designer

LOCATION
Ft. Lauderdale, FL (In-Office, 5 days a week)

POSITION OVERVIEW
The Graphic Designer supports the development and execution of high-impact visual assets across BrandsMart's digital, print, and in-store channels. This role plays a key part in bringing promotional campaigns, pricing strategies, and brand messaging to life through clear, engaging, and conversion-focused creative.

Working closely with the Senior Graphic Designer and Marketing team, this role contributes to day-to-day creative production — spanning email, social, video, and print — while building expertise in retail, promotional, and omnichannel design within a fast-paced environment.

CORE FOCUS AREAS

Promotional & Retail Creative Execution

Print, In-Store & Large-Format Design

KEY RESPONSIBILITIES
Promotional & Retail Creative Support

Design and resize creative assets for tentpole campaigns, weekly promotions, and financing offers.

Support production of assets across email, website, paid media, direct mail, and in-store signage.

Execute layout updates, pricing changes, and product swaps quickly and accurately.

Ensure visual consistency across channels under guidance from senior creative leadership.

Email Design

Design email creatives with strong layout, hierarchy, and mobile responsiveness in mind.

Prepare assets for email deployment, understanding basic HTML structure and constraints (no coding required).

Ensure designs are optimized for readability, performance, and cross-device compatibility.

Build and QA emails within an ESP; experience with Zeta Global is a strong plus.

Apply best practices for accessibility, image-to-text ratio, and rendering across major clients.

Social Content & Light Video Production

Create motion graphics for Instagram, Facebook, and other priority platforms — including text animation, product highlights, and promotional messaging.

Edit short-form video content (Reels, Stories, TikTok-style) for pacing, engagement, and brand alignment.

Adapt campaign creative into social-friendly formats, dimensions, and aspect ratios.

Produce light video edits using tools such as Premiere Pro, CapCut, or Canva; comfort with basic transitions, captions, and audio sync expected.

Support content calendars with timely creative delivery.

Print, In-Store & Large-Format Design

Design and produce print-ready files for in-store signage, direct mail, flyers, shelf talkers, and promotional collateral.

Set up files to print specification: bleeds, crop marks, color profiles (CMYK), and resolution standards.

Collaborate with vendors and operations to ensure files are press-ready and accurate.

Support large-format and OOH executions as needed, including banners, window graphics, and display signage.

Maintain organized, versioned file structures for all print assets.

Apply strong layout, typography, and visual hierarchy to improve readability and conversion across all formats.

Work efficiently within design systems to ensure consistency across high-volume outputs.

Take ownership of assigned projects from concept through final delivery — digital and print.

Collaborate with Marketing, Media, and Operations teams to meet deadlines.

Creative Growth & Development

Understand what makes creative perform across email, paid media, social, and print.

Iterate on designs based on feedback and performance insights.

Take feedback constructively and apply it to improve creative quality.

Stay current with social platform trends, video formats, and digital design best practices.

QUALIFICATIONS

2–4 years of graphic design experience, preferably in retail, e-commerce, or promotional environments.

Strong portfolio demonstrating layout design, promotional creative, email, social, and print work.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma.

Demonstrated ability to set up print-ready files: bleeds, CMYK, resolution, and vendor specs.

Working knowledge of light video editing tools such as Premiere Pro, CapCut, or Canva.

Working knowledge of email design best practices and basic HTML structure.

Strong attention to detail, especially in pricing accuracy, layout consistency, and alignment.

Ability to manage multiple projects in a deadline-driven environment.

Strong collaboration and communication skills.

ABOUT BRANDSMART USA

BrandsMart USA is one of the leading appliance and consumer electronics retailers in the Southeast United States, offering thousands of products from top-tier brands at unbeatable prices. With over 45 years of retail excellence, 11 store locations, and a growing e-commerce presence, we deliver on our promise of selection, service, and savings every day.

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