Senior Brand Manager

Are you a strategic marketer who thrives at the intersection of brand building and business growth? Are you energized by turning ideas into successful product launches and campaigns that drive measurable impact?

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.

You'll want to read this whole job description (hint: there's a survey to take at the end) and learn all about Legendairy Milk.

Legendairy Milk is an Austin-based, woman-founded, founder-led supplement brand built for women with products for breastfeeding, hair loss, hormone balance, hydration, and more! We also are the #1 Lactation Brand in the U.S., trusted by millions of moms for over a decade.

We're looking for a phenomenal Senior Brand Manager to help shape the next chapter of our growth. As a fast-growing company that's also a category leader, we're expanding our product portfolio, reaching new audiences, and creating new opportunities to serve women through every stage of life. This role requires a balance of strategic thinking, executional excellence, and strong cross-functional leadership.

What You'll Do
Brand Strategy & Growth
Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long-term business growth
Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market
Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions
Partner closely with leadership to align brand initiatives with company goals and growth objectives
Product Launches & Go-to-Market Leadership
Own the go-to-market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams
Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution
Drive cross-functional alignment and accountability throughout the launch process
Ensure products are positioned effectively across all customer touchpoints
Campaigns & Customer Engagement
Lead integrated omni-channel marketing campaigns across social media, influencer marketing, email, retail and other key channels
Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience
Ensure consistent brand messaging and customer experience across all channels
Evaluate campaign performance and identify opportunities to optimize future initiatives
Leadership & Collaboration
Serve as a strategic leader within the marketing team, helping elevate brand thinking and execution
Build strong cross-functional relationships across the organization to drive alignment and execution
Process & Performance
Design and improve marketing workflows, project management systems, and launch processes to increase team effectiveness
Track and report on key marketing and business metrics, translating data into actionable recommendations
Balance multiple priorities while maintaining strong attention to detail and executional excellence
Bring a continuous improvement mindset to both brand-building and operational processes

What We're Looking For
Experience
8+ years of progressive experience in brand management, marketing, or related roles
Experience leading successful omni-channel campaigns and product launches that delivered measurable business results
Experience in CPG, health and wellness, e-commerce, or retail brands strongly preferred
Experience managing cross-functional stakeholders
Skills
Strong strategic thinking and ability to connect brand initiatives to business outcomes
Deep understanding of consumer insights, positioning, messaging, and brand development
Excellent project management skills with the ability to manage multiple priorities simultaneously
Strong analytical skills and comfort using data to drive decisions
Exceptional cross-functional collaboration xsgimln
AI-fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency
Ability to balance strategy with hands-on execution
Bonus Points
Experience launching products in a fast-paced growth environment
Experience working with subscription, DTC, or omni-channel brands
Passion for women's health, wellness, and mission-driven brands
Experience building marketing processes
You'd Thrive Here If You...
Are equally strategic and execution-oriented
Enjoy bringing order and clarity to complex projects
Can influence without authority and build strong cross-functional relationships
Care deeply about both brand building and business performance
Want to help create products and experiences that genuinely improve women's lives
Benefits
Hybrid work environment (minimum 3 days in the office)
Bonus plan
Paid time off (PTO) and Sick Time
Paid annual company holidays
Medical, Dental, and Vision Insurance
Paid Parental Leave
Employer matching 401K participation
Product samples and discounts
Opportunity to grow with a fast-moving women's wellness brand
To Apply
Please submit:
Resume
Your response to the Culture Index survey here