Marketing Operations Manager

The Institute of Dental Implantology is a new, premium postgraduate fellowship training the next generation of implant dentists. We're in our build phase, assembling the systems and team that will power admissions, marketing, and student and patient operations from day one. This is a founder-led brand — you'll work directly with our founder to design and run the engine that drives applications and enrollments.

The Role
We're looking for a builder-operator: someone who can both design and personally implement our marketing and admissions infrastructure in GoHighLevel, and manage a small bench of remote contractors (editors, writers, designers, ad specialists) executing under them.

This is not a strategy-only or content-only role. You will own the system end to end — build it, automate it, document it, and manage the people who feed it. If you've run a small agency, managed a VA team, or built full funnels in GHL for high-ticket, education, or healthcare clients, this is squarely in your wheelhouse.

Because we work closely and move fast, this role is on-site in Jacksonville, FL. We want someone local we can meet with and build alongside in person.

What You'll Build & Own
Student recruitment system (GoHighLevel)

Lead-capture forms and landing pages

Automated SMS/email nurture sequences

An AI texting agent that qualifies inbound leads (program interest, timeline, financing needs)

An application funnel with conditional logic

Patient acquisition system

A separate funnel to bring in patients for our students to treat

An AI appointment-booking agent

Automated follow-up sequences for no-shows

AI lead scoring & routing

A scoring system that tags and prioritizes leads by engagement

Auto-routing: hot leads to our admissions team, cold leads into nurture

Automated communications

An AI chatbot / SMS responder handling FAQs 24/7

Escalation triggers that hand off to a human when a lead needs one

Post-enrollment review and testimonial request automation

AI content & distribution engine

A repeatable system that turns one source asset (video, interview, webinar, podcast, VSL) into many pieces: Reels, TikTok clips, LinkedIn/X posts, email, blog articles, and ad concepts

Content calendar, scheduling, distribution, and performance tracking

A library of AI prompts and workflows powering all of the above

Team & process

Hire, manage, and QA a bench of Upwork / remote contractors

Document clear SOPs for every system you build

Light back-office and enrollment workflow automation, coordinated with our admin team (not bookkeeping itself)

You're a Strong Fit If You Have

Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS (this is a must)

A track record building marketing and sales automation that produced measurable results

Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)

Experience building and running AI content / repurposing systems

Experience managing remote contractors or a VA team

The rare combination of strategy, hands-on build, and people management

Bonus Points

Background in education, coaching, consulting, or healthcare marketing

High-ticket lead generation and funnel experience

Founder-led or personal-brand growth experience

Examples of turning one piece of content into dozens of assets across multiple channels

Location & Schedule
On-site in Jacksonville, FL. Full-time. Must be local and available to meet and work in person.

Compensation
$90,000–$110,000/year, depending on experience.

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