Social Media Producer, Instagram - Entertainment Tonight

Overview
ENTERTAINMENT TONIGHT is looking for a Social Media Producer, Instagram to join our social media team. This team plays a vital role in ensuring that ET remains a top pop culture and entertainment news destination on every platform.

The right candidate lives and breathes entertainment news. You know the story powering the group chats, you have a point of view on how to tell it and you know exactly how it should look and feel on Instagram. You move fast, write clean and bring a sharp editorial eye to everything you post. The Adobe Creative Suite, specifically Photoshop and Premiere, are tools you reach for without thinking. And when the news cycle shifts—because it always does—you pivot without missing a beat.

This is a high‑visibility role where your work will help shape the way millions of fans experience ENTERTAINMENT TONIGHT every day.

Responsibilities

Produce 6–10 Instagram posts a day – you’ll be responsible for creating graphics, clipping videos and copywriting, with the ability to self‑publish without oversight.

Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential.

Write both long‑form captions following news‑writing best practices and voice‑driven, social‑first short captions in the ET voice.

Work closely with producers, editors, and field teams to align Instagram coverage with ET's on‑air and digital storytelling.

Maintain an awareness of Instagram trends and best practices in order to produce content that drives the relevancy and newsworthiness of the ET brand.

Track and report on social performance. Provide ongoing insights and strategic recommendations.

May include occasional scheduled shifts that require night and weekend work around major events.

Basic Qualifications

A journalism background in a digital newsroom.

4+ years working in social or digital media.

Additional Qualifications

Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media.

Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts.

Experience in news producing, including story selection and journalistic best practices.

Proficiency with Photoshop and Premiere or other video editing software.

Exceptional news judgment and drive to ensure ET is first and best on social platforms.

The ability to multitask and flexibility to re‑prioritize duties based on breaking news.

Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment.

Work Hours and Location
This job is a Los Angeles‑based hybrid role. The shift will be Monday‑Friday, 10 a.m. – 7 p.m. Monday, Tuesday and Thursday are in‑office days in Studio City, while Wednesday and Friday are work‑from‑home.

Salary
Hiring salary range: $70,000 – $83,000 (U.S. dollar). The range applies to New York, California, Colorado, Washington, and most other geographies. Starting pay depends on factors such as geographic location, market demands, experience, training, and education.

EEO Statement
Paramount is an equal‑opportunity employer (EOE), including disability and veteran status. Paramount is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers because of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com.

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