Paulsen: Digital Media Operations Specialist

Paulsen: Digital Media Operations Specialist
As a Digital Media Specialist here at Paulsen, you’ll play a key role in developing, launching, and optimizing digital campaigns across multiple channels. This includes media planning, managing,and trafficking digital creative assets. You’ll collaborate closely with developers, creatives, and account service teams to achieve client goals through data-driven, well-executed marketing strategies.

What We’re Looking For

Bachelor’s degree in Digital Media, Marketing, or equivalent experience

1+ years of related experience in digital, social media, or online marketing

Strong attention to detail with excellent organizational and time management skills

Ability to plan, execute, and optimize multi‑channel digital campaigns

Understanding of paid media tactics (Display, Native, SEM, and Social)

Comfortable analyzing campaign data and turning insights into strategic recommendations

Strong written and verbal communication skills

Curious and proactive mindset with an interest in new digital trends and platforms, and emerging AI marketing tools

What You’ll Do

Assist in media planning by developing channel recommendations, audience targeting strategies, and budget allocations aligned with client objectives.

Build and launch campaigns across Google Ads, Meta Ads, and programmatic platforms.

Manage the trafficking of digital creative assets across display, native, video, and social placements.

Monitor pacing and performance, adjusting bids, audiences, and creative as needed to meet KPIs, leveraging AI-driven bidding strategies and optimizations where applicable.

Compile and analyze campaign data to build actionable reports and performance insights.

Collaborate with internal teams to align creative messaging and media strategy.

Stay current with emerging platforms, ad technologies (AI workflows), and trends to inform planning and optimization strategies.

Technical Qualifications

Experience with SEM/Paid Search (Google Ads, Bing)

Experience with Paid Social (Facebook, Instagram, LinkedIn)

Experience with Media Planning tools or methodologies (budget allocation, audience strategy, etc.)

Google Analytics experience and certification(s)

Google Ads experience and certification(s)

Experience with SEO fundamentals

Bonus Qualifications

Experience with TapClicks, Google Looker Studio (Data Studio), and Excel for data visualization

Familiarity with utilizing AI platforms (ChatGPT, Gemini) for workflow automation, A/B testing ideation, or organizing data

Experience with Campaign Manager 360, Google Display & Video 360, or similar ad management systems

Familiarity with Google Tag Manager and basic pixel implementation

Working knowledge of HTML

TikTok and Snapchat Advertising

Experience with Adobe Creative Suite

What Comes with the Job

Paid time off for vacations and illness

Competitive benefits package

Generous SEP contributions, quarterly bonuses, and monthly incentives

Paulsen is located in Sioux Falls, South Dakota, a mid-sized community ranked by Next Generation Consulting as a Top 10 “Hotspot for Young, Talented Workers.” Sioux Falls is also a Forbes “Top Small City for Business.” Paulsen is among the top 10 ag and rural lifestyle agencies in the country, per Agri Marketing’s Marketing Services Guide.

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