National Account Manager, Digital Commerce

Position: National Account Manager of Digital Commerce
Position location: Salt Lake City, Utah or Chicago, Illinois. This is a hybrid role – 3 days in‑office, 2 days remote.

What you’ll do

Own the DCOM P&L including revenue, trade and profitability, and develop financial guardrails to balance growth, margin and brand equity.

Define and execute the Pure Play and Social Commerce strategy across all platforms, ensuring alignment between digital, omnichannel and ODD strategies to create a cohesive consumer experience.

Own relationships with key customers including Amazon, TikTok Shop and Thrive Market, and lead day‑to‑day engagement with customers, brokers and cross‑functional stakeholders.

Actively manage and negotiate customer levers including pricing and trade terms, accruals, rebates, markdowns, shortages and chargebacks.

Lead demand forecasting across Pure Play and Social Commerce channels, delivering accurate monthly, quarterly and annual forecasts in partnership with Finance, Demand Planning and Supply Chain.

Develop and execute best‑in‑class PDP, SEO and content strategies, continuously optimizing search visibility, ratings and reviews and conversion performance.

Lead Pure Play and Social Commerce retail media strategy across Sponsored Products, Brands and Display, defining ROI frameworks and driving new‑to‑brand customer acquisition and lifetime value.

Own execution of digital tentpole events and promotions including Prime events and Best Deals, and manage programs like Subscribe & Save with full operational readiness and post‑event analysis.

Leverage tools like Pacvue and Profitero to monitor the competitive landscape across pricing, assortment, promotions and share of voice, translating data into actionable strategic recommendations.

Serve as the sales voice in DCOM product development, partnering with Marketing to shape eCommerce‑first pack sizes, bundles and channel‑specific portfolio strategies.

Identify and unlock new growth opportunities across emerging channels and formats and influence enterprise decisions on online pricing, promotion and channel strategy.

What you’ll bring to tru fru

A highly analytical, entrepreneurial leader who can build, scale and continuously evolve digital commerce capabilities.

A data‑driven decision maker who translates insights into action with confidence and clarity.

An exceptional cross‑functional leader and influencer who aligns diverse teams around shared goals.

A clear and compelling communicator, comfortable presenting to executive audiences with organized, data‑backed narratives.

Proactive, adaptable and energized by fast‑paced environments with ambiguity and high ownership.

A strong business operator with deep CPG acumen and comfort managing trade‑offs across investment levers.

You have

Bachelor’s degree in Business or a related field.

5+ years of CPG experience with 2+ years in eCommerce.

Demonstrated ownership of a digital commerce P&L including media, trade investment, pricing structures and impact of discounting.

Account management experience with Pure Play customers such as Amazon, Amazon Fresh and Thrive Market.

Proven ability to scale digital businesses and build capabilities within a growing organization.

High financial acumen with strong command of business math, trade management and CPG P&L dynamics.

Advanced proficiency in Excel and PowerPoint.

Ability to travel 25% of the time.

What tru fru offers

Competitive salary, including a target bonus and an impressive benefits package.

Flexible Paid Time Off.

Excellent health, dental and vision insurance, with options to fit you and your family’s needs.

Long‑term and short‑term disability insurance.

Employee Assistance Program (EAP).

401K retirement saving opportunity.

Casual office dress code.

A dynamic, ambitious, indulgently fun work environment.

Certain states and localities require employers to post a reasonable estimate of a salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification and business needs. The range for this position in other geographic locations may differ.

EEO
At tru fru we are committed to an inclusive workplace where diversity in all its forms is championed. tru fru is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories consistent with legal requirements. If you require special accommodation please let us know.

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