Channel Marketing Manager

What You'll DoBuild the channel marketing functionDefine the strategy, operating model, and rhythms for how Allure markets to, with, and through partners. Establish the metrics that matter including partner-sourced and partner-influenced pipeline, MDF ROI, partner activation, and joint campaign performance.

YOu will be responsible for report results and communicating them clearly to the executive team.Design and run the MDF / co-op programStand up a transparent, tiered marketing development funds program from scratch. Identify eligible activities, create the application process, organize and approve MDF claims, and track ROI. You will work with partners to use co-op dollars to drive measurable pipeline rather than swag-and-sponsorships.Own partner enablement and contentBuild the partner-facing content library including pitch decks, battlecards, solution briefs, demo videos, ROI calculators, objection handlers, and better-together narratives for technology alliances. Stand up and curate the partner portal so reps can self-serve. Create enablement tracks for partner sellers and SEs that get them to first deal faster.Drive demand gen with and through partnersBuild joint campaigns, co-branded content, webinars, and field events with priority partners. Run to-partner campaigns that recruit and activate the right partners, and through-partner campaigns that generate end-customer demand. Tie every program to a clear pipeline target and make co-selling easy with shared lead workflows.Run the partner event and field motionPlan Allure's presence at partner conferences, summits, and SKOs. Build a repeatable playbook for regional partner events, lunch-and-learns, and executive roundtables that channel sellers can run with minimal lift.Launch and sustain the partner communications programStand up a partner newsletter, quarterly partner webinars, win announcements, and a steady cadence of product and program updates that keep Allure top-of-mind in a partner's portfolio.Be the marketing voice in the partner roomSit in on QBRs and joint planning sessions. Translate what you hear into better programs and feed partner intelligence back to product, sales, and the rest of marketing. You will be responsible for establishing partner feedback vehicles including an advisory board.What You'll Bring5+ years of B2B marketing experience, with at least 3 years focused on channel, partner, or alliance marketingDirect experience in cybersecurity or B2B SaaS you understand how MSSPs, VARs, MSPs, GSIs, and technology alliances actually buy, sell, and co-marketDemonstrated success building or substantially scaling a partner marketing function, including standing up an MDF / co-op program with documented ROIA track record of driving partner-sourced and partner-influenced pipeline against a number you ownedStrong content instincts you can write a partner pitch, edit a battlecard, brief an agency, and tell when a deck is selling versus describingExperience building and managing a partner portal (PRM platforms such as Impartner, Allbound, ZINFI, Channeltivity, or similar) and running enablement through itComfort with the marketing tech stack: HubSpot or Marketo, Salesforce, ABM tooling, and reporting tools that tie programs back to pipelineExcellent cross-functional operator.

You've worked shoulder-to-shoulder with channel sales, product marketing, and partner leadership and made all of them betterBias for action and willingness to roll up your sleeves; this is a builder role, not a manager-of-managers roleBachelor's degree or equivalent professional experienceBonus PointsExperience marketing brand protection, anti-phishing, digital risk protection, fraud, or adjacent product categoriesExisting relationships with security-focused VARs, MSSPs, and GSIs in North AmericaExperience with technology alliance marketing Familiarity with financial services, e-commerce, retail or hospitality buyer journeysPast success building a partner program at an early- or growth-stage company where the playbook didn't exist yetWhat We OfferCompetitive base salary with performance-based incentiveEquity in a growing cybersecurity companyMedical, dental, and vision coverage401(k) with company matchFlexible PTO and paid company holidaysFully remote work environment with budget for home-office setupA high-trust, low-ego team that ships and celebrates wins togetherThe chance to build a partner marketing function and a career-defining program from day one recblid 7a3c8e4jeupkdtc7q5mvksm9065sml