Product Manager (Licensing)

About RMS
RMS International (USA) is a fast‑growing toy and consumer products company headquartered in North Andover, Massachusetts. For over 40 years, RMS has developed innovative, trend‑driven toys, arts & crafts, novelty, outdoor, and licensed products sold through major retailers including Walmart, Target, Five Below, Dollar Tree, Dollar General, and more.

Position Overview
RMS USA is seeking a highly motivated, trend‑driven Product Manager (Licensing) to help manage and grow our expanding inbound licensing portfolio across multiple product categories and retail channels.

This role is ideal for someone with a strong passion for toys, pop culture, entertainment, and consumer products who understands what consumers want next. The Product Manager (Licensing) will play a key role in identifying whitespace opportunities, driving licensed product strategy, managing licensing relationships, and supporting innovative product development from concept through retail execution.

This individual will collaborate cross‑functionally with Licensing, Sales, Creative, Product Development, Purchasing, and Operations teams to ensure successful execution of category strategies and licensed product launches. The ideal candidate thrives in a fast‑paced environment, is highly collaborative, commercially minded, trend‑aware, and excited by the ever‑changing world of toys and licensing.

Key Responsibilities

Manage licensed brand portfolios across multiple product categories and retail channels

Identify whitespace opportunities, emerging trends, and credible licensing partners to support category growth and expansion

Maintain a strong understanding of the North American merchandise licensing landscape, including retail dynamics, consumer insights, competitive trends, and entertainment properties

Lead licensed product line development from concept through retail execution, ensuring alignment with brand objectives and consumer trends

Own day‑to‑day relationships with licensors and partners across line planning, product development, approvals, and go‑to‑market execution

Support the review, analysis, and negotiation of licensing business terms and contracts in partnership with internal stakeholders

Track and analyze category, product, and licensee performance to help guide business decisions and optimize portfolio performance

Monitor licensing and product performance while identifying opportunities for category extensions, expanded rights, and portfolio growth

Proactively identify risks, challenges, and performance gaps while working cross‑functionally to implement solutions

Collaborate closely with Sales, Creative, Product Development, Purchasing, and Operations teams to ensure aligned execution of category strategies

Drive collaboration across internal teams to support cohesive brand storytelling and successful go‑to‑market execution

Support product innovation and creative direction by leveraging toy industry knowledge, trend insights, manufacturing understanding, and consumer behavior

Partner with Sales on promotional programs, line reviews, presentations, and key customer moments

Participate in market research, trend shopping, trade shows, and competitive analysis to identify future opportunities

Maintain strong communication with licensors and partners through regular business updates, approvals, and development checkpoints

Help identify and resolve challenges related to product development timelines, approvals, and execution

Ensure licensed products align with brand standards, consumer expectations, retailer needs, and RMS quality standards

Qualifications & Experience

3–5 years of experience in consumer products, product management, brand management, or category management

Must have a passion for toys, entertainment brands, collectibles, gaming, social trends, and product innovation

Toy, hardlines, entertainment, or licensed consumer products experience strongly preferred

Strong understanding of licensing, retail dynamics, pop culture, consumer trends, and brand positioning

Strong knowledge and experience with product development process

Must have a demonstrated ability to manage multiple partners, priorities, and projects simultaneously in a fast‑paced environment

Strong communication, organization, analytical, and relationship‑management skills

Ability to balance creativity with commercial decision‑making

Collaborative, proactive, and solutions‑oriented mindset

Experience navigating cross‑functional product development timelines and approvals processes

Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Bachelor’s degree in Business, Marketing, or a related field preferred

What We Offer

Opportunity to join one of the fastest‑growing companies in the toy industry

Collaborative, energetic, and creative work environment

Career growth and development opportunities

Competitive compensation and benefits package

Medical, dental, and vision insurance

401(k) with company match

Paid time off and company holidays

Bonus opportunities tied to individual and company performance

Job Type
Full‑time

Schedule
8‑hour shift

Work Location
In person — North Andover, MA

Equal Opportunity Employer
RMS International is an equal opportunity employer and values collaboration, creativity, and innovation across our teams.

#J-18808-Ljbffr