Director, Brand Lead - 2 positions - Neuromuscular Disease

Director, Marketing Strategy/Brand Lead – U.S. Launch Hybrid (East Hanover, NJ or Cambridge, MA). Responsible for leading the U.S. launch strategy for a neuromuscular rare disease asset, translating deep human insights into integrated, behavior‑changing strategies for HCPs, patients, and caregivers. Drive creative excellence and campaign effectiveness, embed best practices across the Integrated Marketing Organization.
Key Responsibilities Partner with the Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
Establish brand strategy and create engaging brand‑centered experiences.
Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns.
Implement best‑in‑class digital marketing strategies that align to brand goals and maximize business results; ensure digital plans are appropriately implemented and optimized.
Foster a high‑performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives.
Support and deliver an integrated plan for the brand to achieve the product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team.
Essential Requirements Bachelor’s degree in a related field is required; Master of Science and/or MBA preferred.
Minimum 8 years of experience in commercial marketing; multi‑functional experience in pharmaceutical or healthcare preferred.
Minimum 3 years of demonstrated experience leveraging data, analytics, and customer insights to drive personalization at scale.
Experience supporting high‑performing brands in highly competitive categories within the U.S.; recent launch experience for blockbuster specialty treatments preferred.
Transformational leader with strategic expertise to transform the business into next‑generation engagement.
Strong cross‑functional leadership and ability to collaborate with Product, Communications, Legal, Regulatory, Compliance, and Global teams.
Excellent written and oral communication skills; ability to effectively communicate complex ideas to a range of audiences and stakeholders.
Detail‑oriented with the ability to manage multiple tasks, priorities and deadlines.
Desirable Requirements U.S. launch experience.
Rare disease and therapeutic area experience in Neuroscience &/or Neuromuscular.
Compensation and Benefits Salary range: $185,500 – $344,500 per year. Final salary is determined based on relevant skills and experience and will be reviewed periodically. The offer includes a performance‑based cash incentive and, depending on the level, eligibility for annual equity awards. US‑based eligible employees receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and additional benefits. A generous time‑off package includes vacation, personal days, holidays and other leaves.

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