Senior Director, Brand Strategy

BGB Group
Senior Director, Brand Strategy
Our Agency
BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category and brand awareness and growth.

Position Overview
The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight‑driven brand strategy across client engagements. This individual is responsible for leading strategic work streams, developing high‑quality strategic outputs, and partnering closely with cross‑functional teams to translate complex data into clear, actionable direction.

This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives. The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members.

You’ll Do Lead Strategic Development

Conduct and synthesize market, customer, and competitive analyses to inform brand strategy

Identify key questions, challenges, and opportunities that shape brand and business direction

Develop clear points of view on brand positioning, category dynamics, and growth opportunities

Translate Insight into Strategy

Uncover and articulate customer and market insights that drive decision‑making

Develop strategic frameworks and brand positioning grounded in data and insight

Create clear, compelling creative briefs that inspire cross‑functional teams

Drive Cross‑Functional Collaboration

Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution

Serve as a strategic resource and advisor across internal teams during development of communications and campaign work

Ensure alignment between strategic intent and execution across channels and touchpoints

Client Partnership and Business Growth

Contribute to strategic planning and execution across client engagements

Support and participate in client presentations, workshops, and key meetings

Contribute to new business efforts, including pitch development and strategic storytelling

Team Leadership and Development

Mentor and guide junior strategists, supporting their growth and development

Provide feedback and direction to elevate the quality of strategic thinking and outputs

Contribute to building a strong, collaborative, and insight‑driven strategy discipline

Who You Are

A strategic thinker with the ability to integrate data, insights, and creativity into clear direction

Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights

An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients

Collaborative and team‑oriented, with the ability to work across disciplines and levels

Proactive and adaptable, with a problem‑solving mindset and a willingness to take on new challenges

Demonstrates sound judgment and a growing ability to guide strategic decision‑making

What You Bring

6–8+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category

Experience developing brand positioning, strategic frameworks, and insight‑driven communications

Strong understanding of market research, competitive analysis, and customer insight development

Proven ability to contribute to client engagements and new business initiatives

Demonstrated ability to mentor or manage junior team members

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