VP of Sales - Myprotein, North America New US, New York City

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Base location: Lower Manhattan, New York

Myprotein is the world's largest online sports nutrition brand and the flagship of THG Nutrition & Wellness. We exist to break boundaries, to power and empower those who want more from their training, their nutrition and their lives.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver on our vision and keep our place at the top of a fast-moving, global industry.

About the role
Based out of our USA office in Lower Manhattan, this is the senior-most sales leadership role for Myprotein in North America. Reporting directly to the CEO, the VP Sales owns the full North America sales strategy and P&L across every channel, from retail and grocery to club, specialty and online marketplaces.

This is a pivotal moment for the brand as it transforms from a DTC business into a true omnichannel player. We have already secured major listings with some of the largest retailers in the US and intend to expand across all major channels in the short to mid term. We are looking for a leader who can set the strategy, build the team and the structure to deliver it, and then drive flawless execution at pace. This role is an equal mix of board-level strategy and hands‑on commercial leadership.

The initial focus is the US market, with expansion into Canada & LATAM to follow proven results.

What you will own

Own and deliver the North America sales strategy and revenue plan across all channels

Build, structure and scale the US sales organisation; recruit, coach and lead a high‑performing team

Own the customer P&L and the total level of trade investment across the portfolio

Lead the most strategic retailer relationships at senior buying and leadership level

Drive the shift from DTC to omnichannel; prioritise the channels and accounts that build sustainable share

Set the joint business planning framework, trade terms and investment governance

Partner with brand, category, marketing, supply chain and finance to align commercial plans and launches

Manage in‑month performance versus forecast and hold accruals and pricing discipline across the portfolio

Build the talent pipeline and succession plan for the sales function

Report sales performance and strategy to US leadership and Group

What we are looking for

12 to 15 years or more in sales and commercial leadership, including leading teams at scale

Experience in sports nutrition, CPG or consumer health is strongly advantageous

Proven track record building omnichannel from a DTC base, or scaling retail distribution from the ground up

Established senior relationships across grocery, mass, club and speciality retailers

Has owned a sales P&L and a trade investment budget

An expert presenter who can influence external buying teams and demonstrate incrementality

A builder. Comfortable creating structure where none exists and moving at pace with incomplete information

Located in or able to relocate to New York, with the right to work in the USA

What's on offer

$220,000 to $250,000 base, depending on experience

Discretionary performance bonus, subject to company and personal performance

Long‑term incentive

401k, vested immediately

Comprehensive healthcare and other benefits

Discounts across THG brands

A note on applications
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application within 14 days. If you haven't heard from us in that time, or you have specific questions about this or other positions at THG, please contact one of our Talent team to discuss further.

THG is committed to creating a diverse and inclusive environment and welcomes applications from all sections of the community.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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