Director, Brand Finance

Job Description: Director, Brand Finance
Location:

Boston, MA (Hybrid – 3 days onsite)
Department:

Finance
Reports To:

VP, Brand Finance
Direct Reports:

1 Senior Financial Analyst

Position Summary
Grand Circle Corporation is seeking a strategic and commercially minded

Director, Brand Finance

to serve as an embedded financial leader within our Front-End organization. This role is accountable for driving brand-specific annual profit goals while acting as a trusted business partner across Brand Marketing, New Customer Acquisition, FP&A, Creative, and Digital Customer Experience teams.

This individual will play a highly visible role in influencing business outcomes through financial rigor, strategic analysis, and strong commercial instincts. The Director, Brand Finance will own brand-level forecasting and planning, identify and close profit gaps, drive itinerary profitability improvements, and contribute directly to pricing strategy and competitive market positioning.

The ideal candidate combines strong financial acumen with a proactive, business-oriented mindset and thrives in fast-paced, highly collaborative environments. This role offers regular exposure to executive leadership, including the CFO, CEO, and COO.

Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Travel, Overseas Adventure Travel, and Grand Circle Cruise Line.

What You’ll Do
Brand Profit Accountability
Drive achievement of brand-specific annual profit goals through strategic decision-making and financial leadership

Identify profit risks and opportunities across the brand P&L, including revenue, margins, acquisition costs, and product contribution

Develop action plans to address financial gaps and improve overall performance

Bring a strong commercial mindset to brand decisions, challenging assumptions and advocating for high-return business choices

Forecasting, Planning & Financial Strategy
Lead the monthly forecasting process end-to-end, delivering accurate and timely financial projections

Own annual budgeting activities in partnership with cross-functional stakeholders

Build scenario models and sensitivity analyses to support decision-making under evolving market conditions

Continuously improve forecasting accuracy, planning processes, and financial visibility

Itinerary Profitability & Business Analysis
Lead strategic analysis of itinerary-level profitability across the travel portfolio

Evaluate product mix, demand trends, pricing structures, and cost drivers to improve margins

Partner with Brand Management and cross-functional teams to implement financially impactful recommendations

Track performance outcomes and refine strategies to maximize contribution and profitability

Provide financial guidance and analysis on pricing decisions, balancing revenue growth, margin targets, and market competitiveness

Monitor competitor pricing, positioning, and market trends across key itineraries and destinations

Translate competitive intelligence and internal performance data into actionable pricing recommendations

Partner with Brand Management, Revenue Management, and FP&A on pricing frameworks and optimization strategies

Cross-Functional Partnership
Serve as an embedded finance partner across Marketing, Acquisition, Creative, FP&A, and Digital teams

Participate actively in planning cycles, campaign reviews, and go-to-market discussions

Ensure financial considerations are integrated into strategic decisions from the outset

Align brand-level planning and forecasting with enterprise financial objectives

Executive Communication & Reporting
Develop executive-ready presentations and reporting packages for senior leadership

Translate complex financial data into clear, actionable business insights

Represent Front-End Finance in leadership reviews and cross-functional planning sessions

Lead, mentor, and develop one direct report, providing coaching, feedback, and growth opportunities

Build scalable financial processes and reporting infrastructure to increase team effectiveness

Foster a culture of accountability, analytical rigor, and continuous improvement

Qualifications
Required
8+ years of progressive finance experience with strong business partnering and P&L ownership experience

Proven track record influencing commercial, brand, marketing, or business decisions through financial analysis and strategic insight

Deep expertise in forecasting, budgeting, financial modeling, and scenario analysis

Strong understanding of P&L drivers, profitability analysis, and variance management

Experience contributing to pricing strategy and competitive analysis initiatives

Exceptional communication and presentation skills, including experience presenting to executive leadership

Proven ability to influence cross-functional stakeholders without direct authority

Experience managing and developing direct reports

Advanced Excel and financial analytics/reporting skills

Bachelor’s degree in Finance, Accounting, Economics, or related field

Preferred
MBA or advanced degree in a quantitative or business-related field

Experience within travel, hospitality, direct-to-consumer, or subscription-based business models

Familiarity with SQL, Essbase, Tableau, or similar analytical tools

Experience partnering closely with marketing, product, and digital organizations

We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, analytically driven, and motivated to make a measurable impact.

Total Rewards
The base salary range for this role is

up to $175,000

annually

for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:

Health & wellness:

Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes

Time for you:

Substantial Paid Time Off (PTO), and 11 paid holidays — including Juneteenth, Memorial Day, and Labor Day — and Summer Fridays. Plus extensive parental leave, with up to 12–16 weeks paid leave at 100% base salary

Travel more, spend less:

50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals

Your future, secured:

401(k) with company match, life insurance, and disability coverage

Continuous growth:

Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development

Extra perks:

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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