Sr. Director Marketing, North America

About the Role
North America is MoEngage's most strategic growth market, and marketing here is a core GTM engine, not a support function. As Senior Director, Marketing, you will be the Regional Head of Marketing, reporting to the SVP Marketing. You will own the full marketing funnel for the region and lead the marketing team that builds MoEngage into the category‑defining consumer engagement platform for North American brands.

This is a high‑ownership leadership role. You will set the regional marketing agenda, own and support the NA pipeline number alongside Sales, and make strategic decisions on where to invest, where not, and where to double down.

Roles & Responsibilities

Own the North America marketing strategy aligned to revenue and pipeline goals.

Co‑own the NA pipeline number (New logo & Expansion) with the regional Sales leader.

Build MoEngage's brand and category presence in North America: thought leadership, PR, executive narrative, and share of voice.

Lead an integrated demand engine across paid, content, SEO/AEO/GEO, ABM, partner co‑marketing, and outbound enablement.

Own the NA field and events portfolio across flagship MoEngage events, industry conferences, executive roundtables, and target‑account programs.

Drive customer advocacy in the region – case studies, references, customer councils, and speaker programs featuring marquee NA brands.

Partner with global Product Marketing to localize positioning, messaging, and competitive narratives for the NA consumer brand buyer.

Build, develop, scale, and shape the NA marketing team as the region grows.

Own the regional marketing budget, make deliberate trade‑offs, and defend them with data and judgment.

Partner with NA Sales, CS, Partnerships, and global Marketing functions to align cross‑functionally on shared goals.

Communicate regional impact to the executive team across pipeline contribution, brand health, share of voice, and team performance.

Compensation
The annual total salary range for this position is CTC $250K–$275K USD. Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level.

Requirements

12+ years of B2B marketing experience in high‑growth enterprise SaaS, with proven leadership at the Director / Senior Director level.

Track record building or scaling regional marketing for North America – Brand to Demand full‑funnel ownership.

Domain experience in MarTech, CDP, customer engagement, marketing automation, CX, or adjacent categories serving consumer brands.

Strong commercial orientation: Owned a pipeline number alongside Sales and can talk the language of revenue, CAC, and payback.

Experience building and retaining high‑performing marketing teams across multiple sub‑functions.

Strong judgment and comfort operating in ambiguity.

Proven ability to influence stakeholders and partners without formal authority.

Executive presence and storytelling skills: Comfortable in the room with CMOs of consumer brands and with your own exec team.

Hands‑on operator with a “multiple hats” mindset.

Why this role matters
This role shapes how MoEngage shows up in our most important market. It defines the brand, builds the category, and drives the pipeline that fuels NA growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law. It is our policy to comply with all applicable national, state, and local laws related to non‑discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

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