Paid Media Specialist

Company:

Catalyst

Location: Austin, TX / In-Person / Hybrid
Compensation: $70K -$75K base
Position Type: Full-time / Exempt / Salaried
Reports to: VP of Client Strategy
What's the job?
We are looking for a talented, data-driven

Paid Media Specialist

to manage, optimize, and strategize paid advertising campaigns across platforms like

Google Ads, Meta (Facebook & Instagram), and other digital advertising channels . This is a

hybrid remote/in-office

full-time position.

In this role, you will be responsible for

launching, managing, analyzing, and optimizing

paid ad campaigns to maximize performance, generate high-quality leads, and drive measurable results for a portfolio of clients within the real estate industry. You will develop

targeting strategies, A/B testing plans, budget recommendations, and performance reports

to continuously improve campaign efficiency.
Experience

Required skills:

1+ years of experience

managing paid media campaigns, with a strong focus on

Google Ads and Meta Ads .
Bachelor's degree or equivalent in a relevant field of study
Proficient in

Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools .
Strong analytical skills with experience in

data-driven decision-making

and performance reporting.
Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously.
A proactive problem-solver who can

adapt to changing algorithms, industry trends, and campaign needs .
Desired skills:

Experience with real estate ad campaigns
Client-facing communication skills
Workflow Campaign Strategy:•

Plan, launch, and manage

paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
•

Monitor and optimize

campaigns in real-time to improve key performance metrics like CTR, CPC, and ROAS.
• Conduct

keyword research, audience segmentation, and competitive analysis

to refine targeting strategies.
•

Test, analyze, and report

on campaign performance, providing insights and actionable recommendations.
• Stay up to date with the latest trends, platform updates, and best practices in paid media.
• Collaborate with internal teams, including creative and client strategy, to align paid campaigns with broader marketing objectives.
•

Manage budgets efficiently

and allocate spend across channels to maximize ROI.Project and Time management:

Stick to timelines while ensuring a high quality of work
Demonstrate proactive solution-based thinking and delivery
Start projects quickly, change tasks at a moment's notice, and complete work on deadline
Communication Day-to-day communications:•

Collaborate with client-facing strategists, creative team members, and production team members

to ensure paid media campaigns align with client goals and creative assets are optimized for performance.
•

Answer all emails and messages promptly , ensuring seamless communication between internal teams and clients when necessary.
•

Proactively seek out answers

to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively.
•

Clearly communicate findings, insights, and recommendations

to strategists and, when required, directly to clients, translating performance data into actionable strategies. Innovation & Knowledge Technical Innovation & Knowledge:

Stays up to date on industry trends, platform updates, and consumer behavior , incorporating evolving technology into campaign strategies.
Analyzes paid media performance data

(including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.
Catalyst Innovation & Knowledge:

In depth understanding of Catalyst, our brand, our history, our beliefs and our direction
Advocates for new platforms and other ideas to promote Catalyst's brand presence