Remote Performance Marketing Manager

Performance Marketing Manager

Location:

Remote (US-based)
Experience Required:

5+ years
Type:

Full-time, Salary Position

About the Role

We’re looking for a highly experienced, hands-on

Performance Marketing Manager

to own and drive results across our PPC accounts, with a primary focus on

Google Ads (Search + PMax)

and

Meta Ads

.

This is not a “set it and forget it” role. You will be directly responsible for ensuring all paid media retainers are operating efficiently, scaling where possible, and consistently driving strong

ROAS and revenue growth

for our clients.

You’ll also act as the

strategic lead and day-to-day owner of contractor and/or agency partners

, ensuring high-quality execution, accountability, and performance across every account.

What You’ll Be Responsible For

Own Paid Media Performance

Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting)

Drive measurable growth in

ROAS, CPA, and revenue

Identify and execute on scaling opportunities

Hands-On Campaign Execution

Audit, build, and optimize campaigns (structure, targeting, bidding, creatives)

Continuously test and iterate (audiences, messaging, landing pages)

Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.)

Lead & Manage Contractors / Agencies

Act as the

primary point of accountability

for external partners

Set clear expectations, review performance, and ensure deliverables meet standards

Push for efficiency, quality, and results, no passive management

Strategic Leadership

Bring proactive ideas to improve performance across accounts

Stay ahead of the

latest PPC trends, platform updates, and AI advancements

Apply data-driven insights to influence broader marketing and CRO strategy

Client & Internal Communication

Come to meetings prepared with

clear insights, performance narratives, and action plans

Confidently present wins, losses, and optimization strategies

Share real examples of past performance and lessons learned

What We’re Looking For

5+ years of hands-on PPC experience across Google Ads and Meta Ads

Agency background managing multiple client accounts simultaneously (B2bB and B2C)

Proven track record of hitting or exceeding ROAS targets and scaling revenue

Experience directing contractors, freelancers, or external agency partners

Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4

Strong testing mindset across creatives, audiences, and landing pages

Comfortable making fast decisions with incomplete data and shifting priorities

AI & Efficiency

Fluent in AI tools (ChatGPT, Claude, platform automation, scripts) and applies them to improve performance, speed up workflows, and generate insights

Treats time as a resource, always looking to automate, streamline, and eliminate inefficiency

Landing Page Optimization & CRO

Continuously assess LP performance and identify conversion bottlenecks

Partner with design and development to implement data-backed CRO updates

Use GA4, heatmaps (e.g., Microsoft Clarity), and campaign data to drive recommendations

Ensure ad-to-landing-page message consistency across all campaigns

Test LP variants across different audiences, funnels, and campaign objectives

What Success Looks Like

PPC accounts are

consistently hitting or exceeding ROAS targets

Contractors/agencies are

well-managed, accountable, and delivering quality work

Clear performance insights are communicated regularly

New growth opportunities are proactively identified and executed

Work is done

efficiently: time is treated as a critical resource

Bonus Points

Experience in eCommerce / Shopify environments

Familiarity with tools like GA4 and Klaviyo

Benefits

Competitive salary based on experience

Medical and dental insurance options for employees and eligible dependents (Once probationary period is met)

Paid Time Off (Vacation Days, Sick Days, and Company Holidays)

Floating holidays for religious or cultural observances

Additional paid week off between Christmas and New Year’s (Leadership Discretion)

401(k) with employer matching contributions after 1 Year of employment

Learning and development opportunities

Supportive and inclusive remote-first team culture

Physical Requirements

This is a remote position requiring regular use of a computer and digital communication tools, including email, video conferencing, and messaging platforms. The role involves regular review and assessment of website layouts, functionality, and design feedback. Occasional independent travel for internal team events or industry conferences may be required.

Reasonable accommodations will be made in accordance with ADA, ADAAA, and EEOC guidelines.

Diversity & Equal Opportunity Statement

Shero is an at-will, equal-opportunity employer. We are proud of our diverse and global team and committed to fostering an environment of inclusion and belonging. Diversity is not just a metric; it is a practice we embed in our daily work, decision-making, and leadership. We are committed to fair hiring and employment practices, free from discrimination or harassment of any kind.

This is a fantastic opportunity to join a growing team in an ever-changing digital landscape. Shero is driven by empathy, grit, curiosity, and collaboration. If you're passionate about turning data into revenue, obsess over ROAS and CAC, and want to grow with a team that values you as a whole person, we'd love to hear from you! Are you someone who thrives on testing, optimizing, and owning results in a fast-moving eCommerce environment? Let's talk.