Content Marketing Strategist

Overview
We are seeking an experienced and growth-oriented Content Marketing Strategist to help develop content strategy and assets for campaigns.

The ideal candidate will have a deep understanding of B2B marketing strategies, the function and distribution of content throughout the customer journey including GEO/AEO, and the ability to partner with stakeholders to craft compelling content campaigns that resonate with our target audiences.

Responsibilities
This role requires exceptional writing and communication skills, with an emphasis on explaining complex concepts and data‑driven storytelling. The strategist will partner with stakeholders to develop and execute content campaigns, drive brand awareness, lead generation, and customer engagement across multiple channels.

Qualifications

Experience in B2B marketing and strategic thinking

Project management skills and a results‑driven approach

Prior insurance experience and/or experience writing and structuring website content is preferred

Exceptional writing and communication skills

Location & Reporting
This role will reside in Jersey City, NJ and report to the Director, Content Marketing. Work in the office two days per week (increasing to three days per week in 2027).

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