YouTube Specialist

Corporate Office, Scheels Corporate Office, 1707 Gold Drive, Fargo, ND 58103, USA

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.

SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world‑class brands, special attractions, and unmatched customer service.

SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk‑the‑talk, and walk‑the‑walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Overview
The YouTube Specialist is responsible for developing YouTube content strategies for SCHEELS. The YouTube Specialist should quickly understand and support initiatives that will contribute to the goals and success of campaigns and online presence, specific to channel growth through areas such as digital advertising, SEO and social media. This position will work with a wide variety of people within the SCHEELS Corporation.

Responsibilities

Develop and implement YouTube and digital strategies on behalf of the brand

Ensure YouTube channels are driving traffic and revenue

Be our brand voice on YouTube by researching trends, creating and scheduling content, and responding to customer comments, tags, etc. on YouTube, Social Media, SCHEELS Blog and more

Understand and report on Key Performance Indicators related to YouTube channel and video performance

Collaborate with others to create and execute promotion, contests, campaigns, and content creation and management

Collaborate with our agency partners, both internal and external, on related projects and initiatives

Ability to manage and coordinate projects so that they are organized and delivered on time

Integrate vendor marketing promotions to our media calendar and execute deployment at a high level

Advanced knowledge of YouTube platform and digital marketing best practices

Excellent analytical, data analysis, creative and innovative abilities

An understanding of market trends and customer mindsets

Ability to be organized, multi‑task, and maintain all aspects of YouTube

Coordinate videos captured and edited in collaboration with store marketing teams

Requirements
Customer Service

Genuinely and consistently treat co‑workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”.

Culture

Approach daily tasks, projects and follow‑up communication with energy and sense of urgency.

Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.

Show respect and appreciation for others and SCHEELS.

Arrive to work and meetings 10 minutes early.

Team Mentality

Genuine interest and action in helping others before yourself, regardless of recognition or reward.

Teach‑ability

Consistent eagerness to listen, learn, apply knowledge and accept critical feedback.

Ability to adapt to a changing work environment.

Ability to apply concepts of basic math, grammar, punctuation and spelling.

Dress Code

Meets SCHEELS dress and grooming expectations in support of professional, clean and welcoming environment for customers, co‑workers and business partners.

Demonstrate pride and ownership of their work while meeting expected deadlines.

Education & Experience
Ideal candidate will have a minimum of a bachelor’s degree, one to two years of experience in YouTube marketing with demonstrated successes; or equivalent combination of education and experience.

Physical Requirements/Lifting Requirements
Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Sedentary work
Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Equal Employment Opportunity
Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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