Director of Demand Marketing & Enterprise Pipeline

Cengage Group is seeking a Demand Generation Manager in Salt Lake City, Utah, to lead the strategy for acquiring new institutional customers. This role requires a minimum of 8 years in demand generation or growth marketing, focusing on B to B initiatives. The successful candidate will translate growth goals into campaign strategies, optimize performance using data, and collaborate closely with cross-functional teams. The compensation includes a base salary range of $138,200.00 to $179,650.00 USD plus an annual bonus target of 25%.
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