Social Video Creative Strategist

Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Social Video Creative Strategist
IBM is in search of a Social Video Creative Strategist to oversee the building and evolution of IBM’s long‑and‑short‑form video content across all social platforms, including business priorities, culture, products, and storytelling to elevate the IBM brands.

As part of the Global Social Media & Influence team, you will translate our story across IBM’s social channels through video – adapting for each channel, audience, internal priorities, and culture. You will help build informed creative video social strategies with teammates and cross‑functional partners, bringing ideas from brainstorm to production, execution, and measurement. You’ll work in lockstep with in‑house creative resources to bring your vision to life and provide feedback throughout the process.

Your Role And Responsibilities

Define and lead the strategic vision for video content across IBM’s social ecosystem (YouTube, LinkedIn, Instagram, TikTok), aligning with organizational business and communication objectives. This includes a deep understanding of video strategy, platform strengths, audience research, thoughtful plans, and execution.

Be relentless in developing social‑first video content, experimenting with new formats and tactics, being resourceful and scrappy to bring ideas to life, and continually upleveling IBM’s video content.

Manage complex, multi‑channel initiatives, ensuring projects stay on strategy, within scope, on time, and aligned with broader business objectives. This includes managing a variety of stakeholders and creative teams throughout production.

Evaluate stakeholder requests strategically, navigating cross‑functional conversations with diplomacy and clarity, pushing back when priorities conflict with team goals or platform best practices.

Lead the relationship with internal creative teams, coordinating studio workflows and vendor management, and providing feedback throughout production.

Produce strategic shot lists and storyboards for on‑ground content capture at events, conferences, and other opportunities; direct and produce social‑first shoots with creative teammates.

Monitor and measure content performance, analyze data, and use insights to optimize social video strategy and production over time.

Develop strong relationships with key stakeholders and continuously educate them on social video best practices, deepening their understanding.

Stay up‑to‑date on social media and broader video trends and best practices across all key channels, being knowledgeable about emerging platforms and tools to adapt content and build tactical plans.

Required Technical And Professional Expertise

5–8 years of relevant experience in social media with a focus on long‑ and short‑form video content strategy and production.

Deep experience in social video strategy and production, including social channel best practices, content variation across channels, and understanding of long‑ and short‑form video content.

Experience leading creative brainstorms, pitching ideas to leadership, crafting engaging narratives that align with objectives, and executing ideas from start to finish.

Strong experience working closely with creative and production teams.

Outstanding communication and organizational skills, and ability to manage cross‑discipline stakeholders.

Demonstrated ability to juggle projects across multiple lines of business without skipping a beat.

Deep knowledge of the social media landscape from a brand perspective and ability to advise accordingly.

Preferred Technical And Professional Experience

Platform Innovation Knowledge: experience with emerging trends and innovations in social media platforms, enabling forward‑thinking content strategies.

Advanced Content Creation: experience in creating immersive, engaging content that leverages each social platform’s unique capabilities.

Data‑Driven Insights: experience using social media analytics tools to inform content decisions and optimize campaign performance.

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