Marketing Director

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At Genius Dog Company,

we believe every dog deserves a happier, more enriching life.
Our mission is to help dogs stay mentally stimulated, engaged, and thriving through thoughtfully curated enrichment experiences delivered directly to their homes. Every month, thousands of dogs eagerly await their Genius Dog box filled with toys, treats, games, and activities designed to challenge their minds and strengthen the bond with their humans.
As we continue to grow, we're looking for an experienced

Marketing Director

to lead our marketing strategy and help scale the Genius Dog brand.
This is a key leadership role responsible for driving customer acquisition, retention, brand awareness, and revenue growth. You'll oversee performance marketing, lifecycle marketing, content, partnerships, and brand initiatives while working closely with leadership to shape the future of the company.
Genius Dog has quickly built a passionate community of dog owners who believe in our mission. We're now looking for a marketing leader who can help transform that early momentum into sustainable growth, building the systems, strategies, and brand that will define the next chapter of the company If you're passionate about building consumer brands, creating memorable customer experiences, and helping a mission-driven company grow, we'd love to hear from you.
Who you are
You've scaled a subscription, DTC, or consumer brand before to seven figures annual revenue.
You're equally comfortable reviewing Meta performance, planning lifecycle campaigns, developing creative strategy, and analyzing retention metrics.
You know how to balance brand building with performance marketing and can move quickly without a large team.
What You'll Do

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.

Marketing Strategy & Growth

Develop and execute Genius Dog's overall marketing strategy
Drive customer acquisition, subscription growth, retention, and revenue performance
Establish marketing goals, KPIs, and reporting frameworks
Identify growth opportunities across paid, organic, referral, partnership, and community channels
Partner with leadership to align marketing initiatives with business objectives

Performance Marketing
Own customer acquisition efforts across digital marketing channels including Meta, Google, YouTube, TikTok, and emerging platforms
Manage agency partners, contractors, and external marketing resources
Optimize customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV)
Test and scale new acquisition channels and campaigns
Analyze performance data and make data-driven decisions to improve results

Brand & Content Marketing
Strengthen and evolve the Genius Dog brand across all customer touchpoints
Oversee content strategy across social media, email, website, blog, and video channels
Develop compelling storytelling that resonates with dog owners and reinforces the Genius Dog mission
Ensure consistent brand messaging and creative execution across all marketing initiatives

Retention & Lifecycle Marketing
Develop strategies to improve subscriber retention and customer lifetime value
Oversee email marketing, SMS marketing, customer journeys, and loyalty initiatives
Partner with customer experience teams to improve engagement and satisfaction
Identify opportunities to reduce churn and increase recurring revenue

Partnerships & Community
Build relationships with influencers, creators, affiliates, veterinarians, trainers, and pet-focused organizations
Develop partnership programs that expand brand awareness and customer acquisition
Foster a strong and engaged community of Genius Dog customers and advocates

Team Leadership
Build, manage, and develop a high-performing marketing team
Establish clear goals, priorities, and performance expectations
Foster a culture of creativity, accountability, experimentation, and continuous improvement
Collaborate cross-functionally with operations, product, customer experience, and leadership teams

What We're Looking For
7+ years of marketing experience, with at least 3 years in a leadership role
Experience in e-commerce, subscription commerce, consumer products, direct-to-consumer brands, or related industries
Proven track record of driving customer acquisition and revenue growth
Strong understanding of paid media, lifecycle marketing, retention, and brand strategy
Experience xsgimln managing marketing budgets and performance metrics
Excellent analytical, communication, and project management skills
Strong creative instincts combined with data-driven decision making
Ability to thrive in a fast-paced, entrepreneurial environment

Bonus Points
Experience with subscription-based businesses
Experience in pet products, consumer goods, or lifestyle brands
Familiarity with Shopify, Klaviyo, Meta Ads, Google Ads, and marketing analytics platforms
Experience working with influencers, creators, and affiliate programs
Startup or high-growth company experience

Why You'll Love Working Here
Mission-driven company helping dogs live happier, healthier lives
Opportunity to shape the growth of a fast-growing pet brand
Collaborative and entrepreneurial team environment
Competitive compensation and equity opportunity
Health, dental, and vision benefits
Flexible PTO
Employee discounts on products
Dog-friendly workplace
Significant opportunities for professional growth

Position Details
Job Title:

Marketing Director
Location:

San Francisco, CA
Job Type:

Full-Time
Reports To:

CEO

Apply Today
If you're excited about building a beloved brand, driving growth, and helping dogs live happier, more enriched lives, we'd love to hear from you.