Marketing Content Specialist

Do you love creating content that tells a story, captures experiences, and inspires people to get outdoors?

At

Irwin Marine , we're looking for a creative, energetic, and self-driven

Marketing Content Specialist

to help bring New Hampshire's boating lifestyle to life. From stunning boat photography and engaging social media content to exciting dealership events and digital campaigns, you'll play a key role in showcasing one of New England's most respected marine brands.

This is more than a marketing job—it's an opportunity to create content around beautiful boats, waterfront experiences, community events, and the unforgettable moments families enjoy on the water.

Why Join Irwin Marine?

Work on the shores of beautiful Lake Winnipesaukee

Create content featuring premium boats and boating experiences

Join a company with more than 100 years of boating heritage

Competitive compensation and benefits package

Career growth opportunities within a growing organization

Collaborative team environment with a passion for customer experience

What You'll Do
As our Marketing Content Specialist, you'll be responsible for developing engaging content that promotes our dealerships, marinas, rentals, events, and boating lifestyle.

Responsibilities include:

Capturing high-quality photography and video of boat inventory, customers, events, and dealership activities

Creating and managing content across Facebook, Instagram, TikTok, YouTube, and other social platformsProducing short-form and long-form video content for digital marketing campaigns

Writing compelling marketing copy for social media, email campaigns, advertisements, blogs, and website content

Promoting new inventory arrivals, seasonal promotions, boat shows, and customer events

Collaborating with sales and service teams to support dealership marketing initiatives

Maintaining brand consistency across all marketing channels

Assisting with event marketing and community engagement activities

Monitoring social media engagement and helping strengthen customer relationships online

Managing co-op marketing submissions, invoices, and reimbursement documentation with manufacturer partners

Requirements
What We're Looking For

The ideal candidate is creative, organized, and excited to tell stories through photography, video, and digital media.

Qualifications:

Experience creating content for social media and digital marketing campaigns

Strong photography and video production/editing skills

Experience with Canva, Adobe Creative Suite, CapCut, or similar creative platforms

Excellent writing, communication, and storytelling abilities

Strong organizational skills with the ability to manage multiple projects simultaneously

Self-motivated and able to work independently

Valid driver's license required

Bonus Points For

Drone photography or videography experience

Graphic design skills

Knowledge of digital advertising and SEO

Experience in marine, recreational vehicle, powersports, or dealership marketing

Passion for boating, outdoor recreation, or waterfront lifestyles

About Irwin Marine
Since 1919, Irwin Marine has been helping families create unforgettable memories on the water. As one of New Hampshire's most trusted marine dealerships, we offer premium boat brands, marina services, storage, rentals, valet programs, and exceptional customer experiences throughout the Lakes Region.

Our reputation has been built on generations of customer relationships, a commitment to service, and a genuine passion for boating. If you're looking for a career where creativity, community, and outdoor lifestyle come together, we'd love to meet you.

Ready to help tell the story of boating in New Hampshire? Apply today and join the Irwin Marine team.

Irwin Marine is an EOE and participates in the Federal E-Verify program.

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