Digital Media Planner, Latin Regional Management Office

We are looking for a

Digital Media Planner

to support paid media strategy and campaign execution across multiple markets. This role will work closely with regional marketing teams to plan, optimize, and analyze digital advertising campaigns that drive audience growth, engagement, and consumption for priority artists and releases.

The ideal candidate has strong experience in digital media planning, performance marketing, and campaign analytics, with the ability to collaborate across international teams and adapt strategies across different platforms and audiences.

What you’ll do:

Develop

paid media plans

aligned with marketing priorities for artist campaigns, releases, and project initiatives.

Identify optimal

platform mix, targeting strategies, and budget allocation

across digital channels.

Translate marketing objectives into

performance-driven media strategies .

Campaign Execution & Optimization

Work with internal teams and agency partners to

launch, manage, and optimize campaigns

across platforms such as:

Meta (Instagram / Facebook)

TikTok

YouTube / Google

Programmatic and display platforms

Emerging platforms

Monitor performance and adjust campaigns to maximize

reach, engagement, and conversion metrics .

Analytics & Reporting

Track campaign performance and deliver

actionable insights and reporting .

Analyze audience and platform data to refine targeting strategies and improve ROI.

Build performance dashboards and post-campaign recaps for key stakeholders.

Work with

regional and local marketing teams

across multiple territories to align media strategy with campaign goals.

Coordinate with

creative, influencer, and digital marketing teams

to ensure campaign cohesion.

Who you are:

3–6+ years experience in

digital media planning or performance marketing

Experience running campaigns on

Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube

Strong analytical and reporting skills

Experience with

music, entertainment, or creator-driven marketing campaigns

preferred

Ability to manage

multiple campaigns across different markets simultaneously

Bilingual: English and Spanish required

What we give you:

Temporary contract

An opportunity to fuel the creative journey on a global stage

A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more

An investment in your learning & development

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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