Sales & Marketing Manager - Richmond Metro Area

Vertical Builders
Sales & Marketing Manager - Richmond Metro Area
Location: Henrico, VA/Richmond Metro Area

Lead the Sales Vision Behind Central Virginia's Next Chapter of Growth
Vertical Builders is a growing semi‑custom homebuilder serving the Richmond Metro area and surrounding Central Virginia communities. We build high‑quality homes with a focus on strong processes, beautiful design, transparent communication, and an exceptional client journey. Our team is collaborative, hardworking, accountable, and committed to becoming Central Virginia's preferred builder while remaining a great place to work.

The Sales & Marketing Manager will lead the integration of sales, marketing, and design activity at Vertical Builders. This is a sales‑forward leadership role focused on coaching the sales team, driving revenue, analyzing market performance, managing sales strategy, and ensuring that marketing resources are being used effectively to support growth. The right candidate is a strategic thinker and proactive doer who can move easily between high‑level planning, performance analysis, team leadership, and hands‑on execution.

Key Responsibilities:

Lead, coach, mentor, and develop the Sales Agents and in‑house Design team

Meet or exceed company sales quotas for new construction homes while maintaining target profit margins

Track sales velocity, market trends, competitor pricing, sales comps, incentives, and community performance

Recommend pricing adjustments, incentive strategies, design changes, and sales tactics based on data and market conditions

Ensure community listings are accurate, current, and regularly audited

Strategically plan inventory/spec house builds and option selections at least 3 months in advance

Oversee CRM usage for sales tracking, customer communication, reporting, and actionable insights

Design and lead sales training workshops and developmental programs

Support contract negotiations, closings, and high‑level customer concerns

Shop competitors and audit the internal sales process to identify improvement opportunities

Develop and oversee the company's marketing strategy and ensure it supports sales goals

Manage and advise third‑party marketing partners on SEO, PPC, email marketing, content, social media, and website updates

Plan and support community launches, promotional events, realtor relationships, broker relationships, and HBAR involvement

Partner with design to ensure homes, selections, and offerings align with customer expectations and market demand

Qualifications:

Minimum 3-5 years of new home sales management experience required

Extensive sales and marketing leadership experience within homebuilding, new construction, or real estate

Strong ability to coach, train, motivate, and hold a team accountable

Highly motivated, goal‑oriented, and able to execute without being micromanaged

Strong analytical ability to track KPIs, understand market data, and adjust tactics quickly

Experience managing multidisciplinary teams and cross‑functional projects

Proficiency with CRM systems, MLS platforms, and digital marketing concepts

HubSpot CRM and Mark Systems experience preferred but not required

Excellent verbal and written communication skills

Adaptable, proactive, professional, ethical, and willing to evolve as the role and company grow

This role does not require weekend work

Pay and Benefits:

Full‑time, W‑2 position.

Base salary $120,000 per year + bonus opportunity

Typical total earnings $120,000-$150,000 per year, depending on performance

Cell phone benefit

Health insurance

Dental insurance

Retirement plan with company contribution

Why Vertical Builders:
Vertical Builders is entering an exciting stage of growth, with plans to scale from approximately 50 homes per year toward 100 homes in the coming years. This role gives you the opportunity to shape the sales strategy, elevate the client experience, mentor a strong team, and directly influence how the company grows. You will work in a culture that values proactive leadership, accountability, teamwork, and continuous improvement--not ego or micromanagement. If you are an experienced new home sales leader who loves coaching people, reading the market, and building systems that drive results, this is a chance to make a meaningful impact with a builder on the rise.

Vertical Builders is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vertical Builders encourages applications from qualified candidates of all backgrounds and experiences.

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