Brand & Performance Marketing Coordinator

Eva NYC is seeking a Brand Coordinator to support growth across our omnichannel business. Reporting to the Brand Manager, this role sits at the intersection of brand strategy, paid media, retail performance, and analytics.

This is a highly cross-functional, data-driven role for someone who is both analytical and curious—comfortable diving into performance data while also contributing to creative testing and brand storytelling. You will play a key role in bringing our paid campaigns to life and translating data from media, POS, and consumer channels into actionable insights that drive decision-making across DTC and retail.

While this role supports direct-to-consumer growth through paid media, a significant focus will be on retail performance and broader brand health, making this an ideal opportunity for someone looking to expand beyond channel execution into holistic brand management.

Location: Brooklyn, NY (2-3 days a week onsite)

Salary: $70,000 + bonus

Responsibilities
Performance Marketing & Paid Media

Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms

Partner with agencies to analyze performance and optimize toward ROAS and traffic goals

Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content

Contribute to a culture of testing and learning across channels

Brand Strategy, Analysis & Insights

Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights

Analyze performance vs. prior periods, forecasts, and benchmarks to identify growth opportunities

Support development of reporting and presentations for internal stakeholders

Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies

Support reporting across both DTC and retail channels to provide a holistic view of performance

Analyze performance across organic social, influencers, and content platforms

Evaluate engagement metrics and content effectiveness to inform creative and media strategies

Help identify opportunities to drive awareness, traffic, and conversion across the funnel

Innovation & Cross-Functional Execution

Support innovation and new product initiatives through research, competitive analysis, and performance insights

Contribute to brand calendar planning across launches, campaigns, and retail moments

Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution

Requirements

1-3 years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC

Strong understanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred

Highly analytical with strong Excel skills and ability to translate data into insights

Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing

Comfortable working in an omnichannel environment spanning DTC and retail

Experience with beauty retailers (i.e. Ulta) is a plus

Experience working cross-functionally with agencies, creative, sales, and product teams

Strong communication skills and ability to present insights clearlyPassion for beauty, haircare, and consumer brands

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