Marketing & Fan Engmnt Coordinator

Marketing & Fan Engagement Coordinator
Fresno State Athletic Corporation

Compensation and Benefits
Anticipated Hiring Salary: $2,929.34/month. This is a full‑time (40 hours per week), non‑exempt position. The Fresno State Athletic Corporation provides a comprehensive benefit package that includes medical, dental, and vision plans, participation in the California Public Employees Retirement System (CalPERS), and sick and vacation time. Athletic Corporation employees are at‑will.

Job Summary

Reporting to the Assistant Athletics Director for Marketing and Fan Engagement, this position assists with planning, creation, and implementation of all marketing and promotional campaigns for Fresno State Athletics.

Lead all marketing and fan engagement efforts for assigned sports while supporting football and men’s basketball.

Manage the department’s primary social media platforms and digital media branding and marketing efforts.

Create and execute campus and student marketing efforts, and develop general promotional and fan engagement initiatives to grow the fan base and revenue.

Conceptualize and develop creative promotional initiatives that educate, inspire, and engage external audiences.

Promote single‑game, group ticket, and season ticket sales campaigns for ticketed sports programs.

Serve as the lead marketing liaison for assigned sports.

Key Qualifications

Demonstrated skillset in social media marketing and branding strategies.

Competent in all current social media platforms (Facebook, Twitter, Instagram, TikTok, etc.).

Successful experience conducting season, group, and single‑game ticket sales campaigns.

Proficiency in Photoshop, Sound Director, PC and Microsoft Office Applications.

Knowledge of Title IX regulations and NCAA rules, compliance, and regulations.

Strong oral, written communication, and creativity skills.

Ability to establish and maintain effective working relationships with faculty, staff, business partners, and the general public.

Strictly adhere to NCAA and athletic department rules and regulations.

Quickly understand and develop positive relationships with the department’s multimedia rights holder.

Work in a flexible, collaborative manner and in a fast‑paced environment with frequent interruptions while meeting deadlines.

Education and Experience

Bachelor’s degree in Marketing, Sports Management, or related field.

Recent experience in athletics marketing/promotions.

Equal Employment Opportunity Information
California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition, and covered veteran status. Fresno State’s commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.

Application Deadline
Applications received by June 15, 2026 will be given full consideration.

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