CRM Marketing Manager

Ideal Candidate

Have a passion for technology and improving patients’ lives

Enjoy using data and analytics

Are a strategic thinker who can seamlessly shift between high‑level planning and hands‑on execution

Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later

Love ideating, executing, and testing new ideas

Are action‑oriented; you understand that ideas are easy, but implementation is where the magic is

Work well in a fast‑paced, dynamic environment and are able to manage competing priorities

Day‑to‑Day Responsibilities

Owning end‑to‑end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis

Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis‑driven A/B or multivariate testing, using email, SMS, push notifications, and in‑app messages to meet business goals

Brainstorming new campaign ideas and collaborating with cross‑functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross‑functional initiatives with no supervision

Monitoring deliverability and maintaining email health metrics to determine optimal frequency and form of communications

Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensuring send triggers and messages are functioning properly

Driving engagement booking targets

Qualifications

7+ years of work experience in a highly analytical CRM role

Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives

Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action

Deep Braze knowledge – you are a Braze power user and adept at HTML

Incredible attention to detail especially when it comes to campaign QA

Strong written and verbal communication skills

Ability to quickly build relationships and influence behavior with other teams across the company

Ability to manage multiple projects and priorities at once in an ever‑changing environment

Ability to push through barriers to get things done with a sense of urgency

SQL and Looker experience (preferred)

Benefits

Flexible, hybrid work environment at our convenient Soho location

Unlimited Vacation

100% paid employee health benefit options (including medical, dental, and vision)

Commuter Benefits

401(k) with employer funded match

Corporate wellness program with Wellhub

Sabbatical leave (for employees with 5+ years of service)

Competitive paid parental leave and fertility/family planning reimbursement

Cell phone reimbursement

Catered lunch everyday along with beverages and snacks

Employee Resource Groups and ZocClubs to promote shared community and belonging

Salary
NYC Base Salary Range: $135,000—$165,000 USD

Equal Opportunity Employment
Zocdoc is a mission‑driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values – Together, Not Alone – we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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