Demand Marketing Manager at Fenergo New York, NY

About Fenergo

Fenergo is a high‑growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. We are known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, and our technology now powers a broad range of regulated industries to fight financial crime, ensure compliance, streamline onboarding and customer experiences. With over 700 team members across 11 international offices, we combine the agility of a tech scale‑up with the reach of a global enterprise. We continue to grow, having raised €100million for expansion and created hundreds of new jobs worldwide.
Demand Marketing Manager – US & Canada

The Demand Marketing Manager will be responsible for creating funnel and pipeline for the US and Canada region. With responsibility over specific segments, the manager will help plan, organise and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams. You will assist in the creation and execution of marketing plans that deliver tangible results and ensure alignment with regional sales goals. We are looking for a digital‑native marketer who is eager to expand into event management.
Key Responsibilities

Support the development and execution of marketing plans that align with the Americas region’s goals across segments and motions, ensuring demand generation that can convert into opportunities.
Coordinate tactics to stimulate demand in key areas, including Account‑Based Marketing for priority accounts and other demand generation tactics.
Create qualified leads in our ICP that can move into the funnel and pipeline.
Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed.
Work closely with the local sales team to ensure all qualified leads progress through the funnel effectively.
Collaborate on ABX campaigns to engage prospects and scale existing accounts.
Track and report campaign results, maintain a scorecard and share outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams).
Ensure all outcome‑focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness.
Manage a calendar of events and roundtables for different segments (banking, asset management, asset servicing, etc.).
Coordinate and manage all regional events, webinars and roundtables for the Americas region, working closely with the Global Events team to support relevant global events.
Assume an outcomes‑focused approach to events by setting aims and goals for each event and striving to achieve those goals.
Evaluate third‑party events according to company criteria and define success metrics for each.
Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs.
Assist in creating post‑event evaluation reports to measure success and ROI.
Requirements

Degree in Marketing, Communications, or a relevant business area.
4+ years of marketing experience.
Fluency in English.
Proven proficiency working with Marketo, Salesforce, Demandbase, On24 (or equivalents).
Desired Experience

Experience working at a hyper‑growth technology business.
Exposure to working with financial service clients.
Salary

$90,000–$110,000 per annum plus performance‑related incentives.
Benefits

Comprehensive Medical, Dental, and Vision coverage provided through Cigna.
Access to COBRA coverage.
Employee Assistance Programme via Cigna.
401(k) retirement savings plan.
Life, Accident, and Disability cover via Cigna.
Participation in a Savings and Transformation Scheme.
Annual company bonus based on performance.
Generous 20 days of paid time off (PTO) annually.
Three company closure days for designated holidays.
Extensive training programs, including classroom and online options through the Fenergo University.
Buddy system for new starters to provide guidance and support.
Opportunity to work on a cutting‑edge fintech product utilizing the latest tools and technologies.
Defined training and role tracking to monitor and support career development and progress.
Complimentary lunches provided in the office.
Work‑From‑Home set‑up allowance to support a comfortable and efficient remote working environment.
Diversity, Equality, and Inclusivity

Fenergo is an equal‑opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.

#J-18808-Ljbffr