Social Media & Content Marketing Manager

JOB SUMMARY
The Social Media & Content Marketing Manager serves as a lead storyteller and digital content creator for BGCAZ. This role is responsible for proactively identifying stories across Club sites, capturing authentic moments through photo/video/social content, and translating those experiences into compelling digital storytelling that drives awareness, engagement, advocacy, fundraising, and youth enrollment.

JOB RESPONSIBILITIES

Develops and executes engaging content across TikTok, LinkedIn, YouTube, Instagram, Facebook, and emerging platforms

Regularly visits Club sites to proactively identify stories, capture media, and showcase authentic youth experiences

Produces compelling short‑form videos, photography, captions, interviews, and real‑time content

Creates content tailored to families, teens, donors, policymakers, community partners, and supporters

Maintains a consistent, mission‑aligned voice and visual identity across all channels

Manages social media engagement including comments, messages, community interaction, and responsiveness

Partners with youth, staff, interns, and departments to gather and amplify organizational stories

Partners with Resource Development and leadership teams to support fundraising campaigns (Arizona Tax Credit, Giving Tuesday, donor stewardship, events)

Creates persuasive digital storytelling that supports advocacy efforts and positions BGCAZ as a leading voice for youth in Arizona

Educates the public, donors, community influencers, and policymakers on the impact of out‑of‑school programming

Supports community events, media opportunities, and stakeholder initiatives through social and digital content

Supports digital advertising efforts across Meta, Google Ads, YouTube, and related platforms

Assists with content boosting and targeting strategies to increase awareness, enrollment, engagement, and fundraising

Monitors social and digital KPIs, providing regular performance reporting and actionable recommendations

Stays informed on platform trends, emerging tools, algorithm updates, and industry best practices

Assists with organization‑wide marketing initiatives, newsletters, campaign assets, graphic requests, and communication projects

Coordinates with outside vendors and creative partners as needed

Upholds best practices related to brand standards, youth privacy, digital accessibility, and content approvals

Mentors and collaborates with interns or youth

ADDITIONAL RESPONSIBILITIES

Consistent, high‑quality social and digital content, and video production and editing

Strong storytelling that authentically reflects Club experiences

Proven ability to instill trust and confidence in stakeholders

Solutions‑oriented thinker with seasoned judgment

KNOWLEDGE, ABILITY and SKILLS - Required

2+ years of experience in social media, digital content, communications, marketing, storytelling, or related fields preferred

Strong portfolio of social media, photography, video, writing, or digital storytelling work

Experience creating engaging content for Instagram, TikTok, Facebook, LinkedIn, and/or YouTube

Comfortable capturing and editing photo/video content in dynamic environments

Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, and/or digital marketing tools preferred

Experience with paid social media, Google Ads, or digital analytics is a plus

Strong writing, communication, organization, and time‑management skills

Ability to work independently, prioritize competing projects, and adapt quickly

Reliable transportation and willingness to travel regularly to Club locations

Availability for occasional evenings and weekends for events or activations

WORKING CONDITIONS and DRIVING

Travel required between BGCAZ Branches, schools and community sites

EXPECTATION of EXCELLENCE
Boys & Girls Clubs of the Valley supports a culture of excellence in all we do and all employees are expected to reflect these values in their daily responsibilities. To be sure we meet our obligations for high performance in all areas, we organize our goals and efforts under these 5 Pillars of Excellence:

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