Coordinator, Marketing

## Coordinator, MarketingApplylocations:

Orlando, FLtime type:

Full timeposted on:

Posted Yesterdayjob requisition id:

R13573**Job Location:**Florida Mall**PRIMARY PURPOSE:**

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.**PRINCIPAL RESPONSIBILITIES:***The successful candidate’s responsibilities will include, but not be limited to:** Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.* Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.* Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.* Adhere to policies and procedures related to each marketing department initiative within the center.* Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.* Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.* Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.* Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.* Actively participate in community-centric events, networking, and community outreach efforts.* Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.* Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.* Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.* Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.* Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.* Assist in the preparation of contracts and purchase orders.* Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.* Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.* Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.* Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.* Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.* Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.* Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.* Track and analyze tourist traffic, including groups and free independent travelers.* Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.* Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.**MINIMUM QUALIFICATIONS:*** College degree preferred* 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting* Knowledge of retail management, marketing, tourism, social media or communication* Ability to handle multiple projects simultaneously* Well-developed oral and written skills* Sound fiscal management and budgeting skills* Excellent word processing, Excel, and Power Point skills* Flexibility to work varied schedules including weekends and evenings* Bilingual is a plus
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