Remote Product Marketing Manager
grabjobs · Multiple locations ·
- Job type:
- Full Time
Description
P
roduct Marketing Manager
Varonis
(Nasdaq: VRNS) secures AI and the data that powers it. The Varonis platform gives organizations automated visibility and control over their critical data wherever it lives and ensures safe and trustworthy AI from code to runtime. Backed by 24x7x365 managed detection and response, Varonis gives thousands of organizations worldwide the confidence to adopt AI, reduce data exposure, and stop AI-powered threats.
As a
Product Marketing Manager
,
you’ll
have the unique opportunity to shape how we bring our
leading platform to market.
This role goes well beyond managing launches.
You’ll
act like the GM of your product line
,
deeply understanding
how the product is sold, why customers buy (or
don’t), and how we win
—
and
you’ll
use those insights to shape messaging, content, enablement, and strategy.
Responsibilities:
Own
product
messaging, positioning, and market narrative
Dig into the technical
details:
be
confident
demoing the platform, ask questions
of product, and
serve as the SME for sales questions, RFPs, etc.
Deeply understand
your product line: buyer personas, use cases, differentiation, and value
Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders
Continuously refine messaging based on
real
‑
world
feedback from customers, prospects, and the field
Run the product like a business (GM mindset)
Get out in the field and
talk to customers and prospects firsthand
Work with the sales teams and listen to calls
to understand buying objections, deal friction, and what truly resonates
Analyze wins and losses to
identify
patterns, competitive gaps, and messaging improvements
Create content that drives revenue
Own and create core product marketing assets including:
Datasheets, solution briefs, and web content
Sales decks and talk tracks
Thought leadership content, buyer’s guides, and POV pieces
Case studies
Lead product launches end to end
Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout
Work
closely with Product Management to understand what’s shipping and why it matters
Partner with Enablement to ensure
Sales, Marketing, and
Customer
‑
facing
teams are fully enabled
Build proof and customer evidence
Own case studies and customer stories for your product line:
Identify
strong candidates from wins
and from partnering with Customer Marketing
Interview customers to extract value and outcomes
Partner with Customer Advocacy to turn
stories into scalable sales and marketing assets
Be the competitive and market intelligence engine
Stay up to date on
the competitive landscape for your product area
Partner with the Competitive team to ensure
battlecards,
objection
‑
handling
frameworks, and market-facing competitive documents are current and compelling
Support Sales on
high
‑
stakes, competitive deals with sharp, credible messaging
The ideal candidate will have:
3+ years of product marketing experience in B2B technology, preferably in
data security, DSPM, DLP, or database activity monitoring (DAM)
Excellent written, verbal, and visual communication skills with an insane attention to detail
Technical aptitude and an innate curiosity for figuring things out
A bias for action with
a track record
of taking projects from idea to execution to results
An AI-first mentality where you are constantly experimenting and looking to build efficiency
Camaraderie with teammates and a collaborative drive to succeed
This position is remote with occasional travel to Varonis
offices
and to
corporate tradeshows. Regular remote meetings with colleagues with Israel is
required.
We invite you to check out our Instagram Page to gain further insight into
the Varonis
culture!
@VaronisLife
Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics
#LI-Remote