Marketing Manager

Job Title: Marketing Manager

Location: Tallahassee, FL

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 62742

Department
Department of Athletics - Marketing

https://www.seminoles.com

Responsibilities
Leads a unit of Marketing Representatives, each assigned primary fan experience responsibilities across all Florida State ticketed sports, plus a key marketing pillar. This sets strategy, establishes priorities, and delegates execution, while each owns the day-to-day fan experience delivery for their assigned sports portfolio.

Responsible for the digital strategy for Florida State Athletics' primary owned digital assets: Seminoles.com and the Gameday App. Develop and manage a content calendar and publishing strategy that drives traffic, engagement, and time-on-site across both platforms. Partner with web development and technology teams to prioritize user experience improvements, feature enhancements, and content presentation that reflect the premium standard of the Seminole brand. Leverage the Gameday App as a real-time fan engagement tool, managing in-game content, push notification strategy, mobile-exclusive offers, and interactive features in coordination with the game day experience plan. Monitor platform analytics and translate data into actionable strategy adjustments.

Serves as the lead planner and project manager for the game day fan experience across all Florida State ticketed athletics events, with particular emphasis on football and men's and women's basketball. Partner directly with the Game Day Producer, who holds operational and implementation authority, to develop comprehensive fan experience plans aligned with brand standards, sponsorship commitments, and audience engagement goals. Develop seasonal and event-level experience frameworks defining pre-game, in-game, and post-game touchpoints, entertainment elements, fan activations, and promotional giveaways. Ensure game day plans are delivered on schedule, within budget, and fully integrated with broadcast, digital, and sponsorship priorities. Conduct post-event debriefs and data analysis to continually refine the fan experience strategy.

Design and lead fan development programs that build loyalty and deepen engagement across key audience segments, with particular emphasis on the Florida State student body. Manage student-focused initiatives including student section identity, attendance campaigns, enrollment and retention efforts for student loyalty programs, and new student orientation outreach. Develop community-facing engagement programs that grow the broader Seminole fan base. Build and maintain relationships with student government, campus organizations, and community groups to amplify outreach reach and authenticity. Coordinate with ticket sales and development teams to convert engaged fans into ticket buyers, season ticket holders, and donors.

Other duties as assigned.

Qualifications
Bachelor's degree and four years experience or a combination of post-high school education and experience equal to eight years.

Considerations
Must be able to work evenings and weekends as needed.

This position requires successful completion of a criminal history background check.

This is an A&P position.

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Equal Employment Opportunity
FSU is an Equal Employment Opportunity Employer.

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