Regional Marketing Website Content Specialist

Regional Marketing Website Content Specialist Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
Responsibilities Manage the strategic development and optimization of community webpages on Lennar.com using Optimizely, ensuring a seamless, high-impact digital buyer journey.
Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, "Coming Soon" pages), proactively identifying opportunities to enhance engagement and conversion.
Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go‑to‑market timelines.
Strategically manage Modsys creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.
Manage and oversee BoxBrownie virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.
Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.
Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.
Manage and conduct quarterly audits and enhancements across third‑party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.
Ensure accurate, brand‑aligned representation of communities across all third‑party platforms through strategic content governance and partner coordination.
Own the digital content lifecycle for community launches, from "Coming Soon" through active status, ensuring alignment with business goals and promotional calendars.
Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.
Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements.
Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams.
Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices.
Qualifications Bachelor of Science or Arts degree or equivalent required; high school diploma or GED required.
Minimum 2–4 years of experience required.
Proven work experience as a Marketing/Data Coordinator.
Computer skills and competencies required.
Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
Knowledge of Microsoft Office applications is required.
Knowledge of Optimizely is a plus.
Physical & Office/Site Presence Requirements This is a primarily sedentary office position that requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
Benefits Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
Visit Lennartotalrewards.com to view our suite of benefits.
Equal Opportunity Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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