Marketing Communications Specialist II

About The Kendall Group The Kendall Group is a 100% employee‑owned company with eight divisions and over 75 locations in ten states, serving the Electrical, Automation, Pipe, Valve, Fitting, Steam, Lighting, Industrial Controls, and Instrumentation industries.
Role Summary Reporting to the Marketing Manager, the Marketing Communications SpecialistII is a key member of the Marketing Team. The specialist will create and execute marketing assets and campaigns supporting the company’s business initiatives.
Responsibilities Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using email, web SEO, social media, and print, ensuring all materials are presented timely and accurately.
Collaborate with sales and marketing teams to develop customer‑centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement.
Deploy targeted communications to customers using marketing automation platforms to launch and track results.
Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are followed.
Increase brand recognition through communication of the corporate value proposition(s) via email, web, print, and other channels.
Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements.
Effectively communicate complex messages in a variety of communication forms to varying audiences.
Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotions, and social media content.
Work with the E‑commerce team to design visually compelling assets, icons, and banner ads for use across desktop and mobile responsive websites.
Develop appropriate website content and landing pages, ensuring best practices are followed (working with in‑house or external partners).
Maintain good working knowledge of platforms (creative, CMS, marketing automation, CRM, social publishing) and tools utilized in content creation and deployment.
Perform other duties as assigned.
Competencies Service Excellence
Results, Action Oriented
Accountability and Responsibility
Teamwork and Collaboration
Priority Setting
Planning and Organizing
Qualifications Work Experience: 3 years of marketing/marketing communications experience.
Education: Bachelor's degree in marketing or related field, or commensurate experience.
Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; experience working with design platforms and tools; knowledge of digital communication channels and measurement practices; experience working in email or marketing automation platforms such as HubSpot; strong analytical skills.
Organization Skills: Highly organized with very strong attention to detail; ability to manage multiple projects simultaneously in a dynamic environment.
Cross‑functional skills: Ability to work effectively independently and in a team environment; high degree of creativity and ability to translate information from product and technical teams into customer‑focused/friendly language.
Communication Skills: Excellent listening, written, and verbal communication skills; advanced copywriting and proofreading skills; proficiency in design, writing, editing, and project management; knowledge of digital communication channels, omni‑channel campaign execution, and measurement practices.
Physical, Mental and Visual Skills: Ability to see, talk, and hear; ability to sit for 8 hours a day; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Physical Environment: Normal office environment.
Travel: Occasional travel for meetings or conferences.
Preferred Qualifications Work Experience: 3+ years of marketing/marketing communications experience, B2B preferred; experience in electrical/industrial distribution.
Analytics/Computer Skills: Experience working in marketing automation platforms; HubSpot preferred.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

#J-18808-Ljbffr