Multifamily Marketing Manager

Multifamily Marketing Manager Full Time Albany, NY, US
4 days ago Requisition ID: 1196
Salary Range: $65,000.00 To $70,000.00 Annually
Join a Growing Real Estate Brand That Values Creativity, Innovation & Community
Dawn Homes Management is looking for a dynamic, creative, and driven Multifamily Marketing Manager to help shape the future of our apartment communities and corporate brand across the Northeast.
This is not a “sit behind a desk and post on social media” role. We’re looking for someone who loves storytelling, branding, digital strategy, content creation, analytics, and collaboration — someone who can bring communities to life through marketing while working closely with leasing teams, leadership, and vendors to create meaningful results.
If you are energized by creativity, enjoy seeing your ideas come to life, and want to work in a fast-paced environment where your voice matters, we want to meet you.
What You’ll Do Creative Brand & Campaign Management Lead marketing initiatives for a portfolio of apartment communities and the DHM corporate brand
Develop creative campaigns that drive qualified traffic, engagement, and leasing performance
Plan and execute digital, social media, email, print, and event-based marketing campaigns
Create “burst” campaigns and special promotions to support occupancy goals and leasing momentum
Help shape and evolve the visual identity and storytelling of our communities
Manage and optimize Social media platforms
Internet Listing Services (ILS)
Reputation management
Website content and digital presence

Audit SEO performance and recommend strategies to improve visibility and traffic
Coordinate photography, videography, and creative assets to keep branding fresh and engaging
Research emerging marketing trends, platforms, and local opportunities
Analytics & Marketing Technology Analyze campaign performance and marketing KPIs including Lead volume - Conversion rates – lead-to-appointment and lead-to-lease performance

Use data and insights to improve strategy and identify opportunities
Manage lead tracking and marketing technology platforms
Train and support on-site teams on marketing systems and best practices
Partner closely with leasing teams, operations, revenue management, and executive leadership
Maintain strong relationships with marketing vendors, agencies, and partners
Travel periodically to communities for content creation, branding reviews, and campaign support
What Makes This Opportunity Different Work directly with company leadership and have a real voice in marketing strategy
Opportunity to make a visible impact across an expanding portfolio
Creative freedom to develop campaigns and branding initiatives
Collaborative in-office environment with strong team culture
Variety — no two days are the same
Blend of creative marketing and data-driven strategy
Ability to grow with a fast-moving organization
What We’re Looking For 3+ years of marketing experience (multifamily or real estate marketing is a plus)
Creative thinker with strong attention to detail and branding
Strong understanding of: Social media marketing
SEO and digital advertising
Web analytics
Campaign strategy

Comfortable balancing creativity with analytics and performance tracking
Strong communication and interpersonal skills
Ability to thrive in a collaborative, fast-paced office environment Experience with Canva and CRM platforms are a plus

Graphic design, photography, or video experience is a strong plus
Experience with RealPage and Timberline is a plus
Full-Time
Monday–Friday | 9:00 AM – 5:00 PM
In-person role based in Albany, NY
Occasional travel to apartment communities throughout the portfolio
Ideal Candidate Personality You might be a great fit if you:
Love both creativity and strategy
Enjoy being part of a collaborative office culture
Get excited about branding and storytelling
Take pride in producing polished, engaging work
Like turning ideas into measurable results
Want a career where your creativity influences business growth

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